Online
Engage and Activate Business Technology Buyers With Our Online Marketing Solutions
The InformationWeek Business Technology Network powers a complete portfolio of interactive products including webcasts, blogs, video, RSS, email newsletters, white papers downloads, research, online events and more. A sample of our innovative products include:
- Lead Generation: Build qualified prospect lists with white papers, WebCasts and in-depth technology research sites and reports.
- TechWeb Network Digital Library: Upload your white papers, webcasts, podcasts and video to the most comprehensive center for business technology information.
- Interactive Ad Units: Activate prospects with FeedPowered™ advertising that converts your RSS feeds into high-powered messaging.
- Video Programming: Engage prospects in a multi-dimensional message embedded in relevant editorial content.
Read more about the latest Online news, products and resources below.
bMighty bOptimized Virtual Event
A Deep Dive On IT Infrastructure For SMBs
Live: December 9, 2008 10:00 AM – 6:00 PM EST
Sponsor Deadline: Monday, November 24
During this virtual event, bMighty.com editors and industry experts will share insights on key business critical infrastructure technologies SMBs need to compete:
- Servers
- Security
- Green power
- Disaster recovery
- Emerging opportunities in the cloud for additional power and flexibility with low up-front costs
Virtual events are powerful and proven lead-generation vehicles that deliver immediate results. Read More…
InformationWeek How-To TV
Engaging Video Developed Specifically For Your Technology Solutions Read More…
Virtualization Virtual Event
Architecting , Managing and Securing Virtualization Virtual Event
Live: November 6, 2008 10:00 am - 6:00 pm (pst)
Sponsor Deadline: 10/28
“Great job. Definitely the only way to attend a ‘trade’ show. I’ll certainly be back and will spread the word on how great this one is/was.”
- Dan Lind, Security Virtual Event Attendee
Combine the power of the InformationWeek editorial content, with an engaging online platform and gain maximum impact with business technology decision makers. Read More…
Security Virtual Event
Risk, Protection, and Access: Mastering Today’s Security Threats
An InformationWeek and Dark Reading Virtual Event
Live: October 23, 2008
Combine the power of the InformationWeek & Dark Reading editorial content, with an engaging online platform, and gain maximum impact with business technology decision makers. Read More…
Briefing Center
In-Depth, Customized Webpage Presents Your Content in Context
Activate and Engage Business Technology Decision-Makers
Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right perspective and content to the proper target audiences in the context they most prefer. Enter InformationWeek Business Technology Network Briefing Centers.
Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment. It’s the ideal context for technology vendors to cement credibility, create preference and generate demand. Read More…
Master the Cloud
Contextually Align Your Cloud Messaging With InformationWeek’s Powerful Editorial Voice
Master The Cloud editorial series focuses on helping business technology executives make critical strategic and purchasing decisions around cloud computing. Read More…
High Impact Online Ad Units
Configure the InformationWeek Business Technology Network to meet your goals
The InformationWeek Business Technology Network offers an unbeatable opportunity to reach specific targets in specific contexts, while leveraging the power of our industry leading editorial brands. Apply your message by topic, time, demographic and purpose, or reach our entire audience of 13.3 million technology decision-makers. Read More…
bMighty How-To Centers
Why How-To Matters to SMBs
By definition, small and midsize businesses do not have the IT depth and resources common in larger organizations. IT Professionals have to be generalists and have the ability to figure out whatever needs to be done. That means they’re always looking for helpful, easy-to-use how-to information on key topics. For vendors, meanwhile, how-to content offers the chance to connect deeply with customers and potential customers with a demonstrated need for your solutions. Read More…
InformationWeek CIOs Uncensored Video
WebTV for CIOs: Align your company and solutions with the nation’s most powerful and
respected CIOs
Join InformationWeek’s Stephanie Stahl as she gets up close and personal with some the country’s most powerful companies’ technology executives in CIOs Uncensored - an InformationWeek web-based video program. Combining a strong dose of business reality with a shot of controversy and candid banter, InformationWeek’s CIOs Uncensored video has captured the attention of thousands of business technology executives and managers nationwide. Read More…
FeedPowered Advertising
Gain maximum exposure for your thought leadership assets with Pheedo’s FeedPowered™
ad unit running across the InformationWeek Business Technology Network.
Convert your RSS feeds into high-powered advertising that will activate prospects. Read More…
Friday ITch
A Weekly Comedy Show From TechWeb TV
The Friday ITch is a weekly, broadcast-quality, television-style comedy news show, reminiscent of the Saturday Night Live news segment. The program highlights topical news items in and around the business technology industry and poke fun and make light of them. Lively, entertaining, and quick – exactly what’s needed for an end-of-week finale. Read More…
eNewsletters
Your Message and Offer Delivered Digitally and Contextually to Target Audiences
Today’s IT decision-makers often choose to have their business technology and market information delivered directly to their “digital inbox.” Read More…
Embedded Browser
Targeted, Interactive Marketing Tool
Mini-Briefing Center Runs In The Context Of Relevant Editorial Articles
Embedded Browser – a mini browser that is embedded onto an editorial page Read More…
InformationWeek TV’s 3 Takes With Stephanie Stahl
One Topic, Three Takes – Engaging and Targeted
Editorial Content for Business Technology IPTV
3 Takes With Stephanie Stahl is a web-based video program from InformationWeek. Each program centers around one specific technology topic, featuring the independent viewpoints and thinking from three industry players. A high-end, newsmagazine-format program, 3 Takes With Stephanie Stahl is the must-see IPTV for business technology executives. Read More…
InformationWeek Blogs
Contextually Align Your Company Message
As a venue for sharing experience and expertise, blogs have become one of the top-rated communication platforms among IT buyers today.
When making technology decisions, IT buyers rely heavily on experts, colleagues and peers outside their company for information and advice.
Webcasts
Educate prospects and generate leads with editorial or custom online events.
These one-hour live presentations feature audience Q&A, surveys and polling. Webcast sponsors also have access to opt-in registrants.
Pipeline Builder
A Turnkey Lead Generation Program to Jump Start Your Sales & Marketing Funnel
Pipeline Builder, from the InformationWeek Business Technology Network , puts your whitepaper and marketing assets to work immediately, generating demand for your products and solutions. Read More…
InformationWeek Analytics
Comprehensive, Real-World Technology Assessments Written By IT Professionals
Connect with IT Buyers As They Make Final Technology Recommendations
InformationWeek Analytics is a service for business technology leaders, enabling them to make smarter, faster IT decisions. Powered by a team of seasoned analysts and practicing IT professionals, InformationWeek Analytics reports arm business technology decision makers with expert perspective and analysis based a combination of qualitative and quantitative research and technology adoption best practices.
By leveraging expertise across the InformationWeek Business Technology Network, InformationWeek Analytics reports span across technology categories from security and networking to applications and cloud computing – from the perspective of large-scale global enterprises to the special requirements of small and mid-sized corporations.
InformationWeek Reports
Editorially-Driven Lead Generation
InformationWeek Reports provide IT decision makers with exclusive access to a collection of downloadable editorial content and research documents. Designed to help set evaluation criteria and build short lists, InformationWeek Reports help IT decision makers feel confident about their management of the enterprise, their implementation and deployment decisions, and their adoption of new technologies. Read More…
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