Reach 440,000 qualified decision makers weekly with InformationWeek Magazine
If you’re looking to build long-term value and customer affinity, no marketing program is complete and effective without the impact of print. In fact, many believe that print content is far more compelling than content obtained through digital communications.
A new survey from Doremus and The Financial Times shows that 59% of senior executives trust print mediums the most when they need to gather information, perform research, or conduct in-depth analysis. The study also proved that 64% pay more attention to print ads than online ones.
In their October 2007 survey of business to business decision makers, Forrester Research and American Business Media found similar results: more respondents agreed that industry-specific magazines ‘provide information that I can trust’.
Utilize InformationWeek Magazine to reach and influence 440,000 qualified business technology buyers every week.
Read more about the latest Print news, products and resources below.
Master the Cloud
Contextually Align Your Cloud Messaging With InformationWeek’s Powerful Editorial Voice
Master The Cloud editorial series focuses on helping business technology executives make critical strategic and purchasing decisions around cloud computing. Read More…
What InformationWeek Says
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everage Your InformationWeek Editorial Coverage And Grab The Attention Of 440,000 IT Decision-Makers
What InformationWeek Says is a custom advertorial piece that showcases and highlights business technology companies that have been covered in the pages of InformationWeek Magazine. Read More…
InformationWeek @Work
Amplify The Voice of Your Customers: Customer Case Studies Tell Your Story Best
Leverage one of your most influential sales tools – your customers – to create proof-of-concept messaging around the business value and benefits of your technology solution. When IT buyers are looking to make the move from consideration to recommendation, the burden of proof falls on your shoulders. Read More…
StartUp Spotlight
Custom Advertorial Highlights Technology StartUps
A compliment to the popular StartUp City section in InformationWeek Magazine, StartUp Spotlight is a custom advertorial designed to showcase technologies from up-and-coming companies.
InformationWeek Magazine’s StartUp Spotlight is a chance for your company to grab the limelight. Created to complement our StartUp City editorial coverage, this new, single-page advertorial gives technology startups a cost-effective way to pitch their new products or solutions to more than 440,000 influential IT decision makers.
Designed to answer the most important questions that CIOs have about doing business with a startup in a quick, easy-to-read format, StartUp Spotlight gives smaller companies with smaller advertising budgets an opportunity to leverage the editorial coverage they received in Startup City and send a big message to the market.
Download PDF: Startup_Spotlight
Keynote Custom Solution
Custom Advertorial Turns Your White Paper Into An Executive Summary
InformationWeek’s KeyNote advertorial solution summarizes your in-depth white papers into an easy-to-read, easy-to-absorb single page executive summary. Read More…
InformationWeek Magazine
Defining the Business Value of Technology
Business technology decision makers use InformationWeek Magazine to define and frame business technology objectives. With editorial that combines the perspectives of investigative journalists and reporters, IT analysts with real-world IT experience and CIO and business peers, InformationWeek Magazine lets you reach and influence 440,000 qualified business technology buyers every week. Read More…
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