bMighty
The bMighty.com mission: connect the dots between small-business problems and real-world technology solutions
Primary Audience/Demographics
* 60% Technical Decision-Makers [IT/IS/Networking]
* 40% Business Decision-Makers [Corp/LOB]
* 65% IT/Corporate Management
Editorial Overview
Launched in the summer of 2007, bMighty.com is designed to help small and medium-size companies use technology to successfully grow their business and compete against larger enterprises. bMighty.com’s intends to be the leading resource for SMB business and technology decision makers who are accelerating the growth of their companies with technology. With bMighty.com on their side, SMBs can fight above their weight class and compete with bigger, better-financed contenders.
bMighty.com provides SMB IT buyers with practical solutions to business and IT challenges, along with expert advice on how to capitalize on emerging technologies. Broader in scope, deeper in detail, yet irreverent in tone, bMighty.com connects-the-dots between business problems and technology solutions. bMighty.com focuses on finding the right technology to fit smaller companies’ needs, and embraces paradigm-busting approaches that help SMBs leapfrog the competition.
Average Monthly Traffic
- 500,000 page views
Source, all data: 2008 TechWeb User Study
Download PDF: 2008_Online_Rate_Card
Online Specifications: Click Here
Read more about the latest bMighty news, products and resources below.
bMighty bOptimized Virtual Event
A Deep Dive On IT Infrastructure For SMBs
Live: December 9, 2008 10:00 AM – 6:00 PM EST
Sponsor Deadline: Monday, November 24
During this virtual event, bMighty.com editors and industry experts will share insights on key business critical infrastructure technologies SMBs need to compete:
- Servers
- Security
- Green power
- Disaster recovery
- Emerging opportunities in the cloud for additional power and flexibility with low up-front costs
Virtual events are powerful and proven lead-generation vehicles that deliver immediate results. Read More…
Briefing Center
In-Depth, Customized Webpage Presents Your Content in Context
Activate and Engage Business Technology Decision-Makers
Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right perspective and content to the proper target audiences in the context they most prefer. Enter InformationWeek Business Technology Network Briefing Centers.
Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment. It’s the ideal context for technology vendors to cement credibility, create preference and generate demand. Read More…
High Impact Online Ad Units
Configure the InformationWeek Business Technology Network to meet your goals
The InformationWeek Business Technology Network offers an unbeatable opportunity to reach specific targets in specific contexts, while leveraging the power of our industry leading editorial brands. Apply your message by topic, time, demographic and purpose, or reach our entire audience of 13.3 million technology decision-makers. Read More…
bMighty How-To Centers
Why How-To Matters to SMBs
By definition, small and midsize businesses do not have the IT depth and resources common in larger organizations. IT Professionals have to be generalists and have the ability to figure out whatever needs to be done. That means they’re always looking for helpful, easy-to-use how-to information on key topics. For vendors, meanwhile, how-to content offers the chance to connect deeply with customers and potential customers with a demonstrated need for your solutions. Read More…
FeedPowered Advertising
Gain maximum exposure for your thought leadership assets with Pheedo’s FeedPowered™
ad unit running across the InformationWeek Business Technology Network.
Convert your RSS feeds into high-powered advertising that will activate prospects. Read More…
eNewsletters
Your Message and Offer Delivered Digitally and Contextually to Target Audiences
Today’s IT decision-makers often choose to have their business technology and market information delivered directly to their “digital inbox.” Read More…
Embedded Browser
Targeted, Interactive Marketing Tool
Mini-Briefing Center Runs In The Context Of Relevant Editorial Articles
Embedded Browser – a mini browser that is embedded onto an editorial page Read More…
StartUp Spotlight
Custom Advertorial Highlights Technology StartUps
A compliment to the popular StartUp City section in InformationWeek Magazine, StartUp Spotlight is a custom advertorial designed to showcase technologies from up-and-coming companies.
InformationWeek Magazine’s StartUp Spotlight is a chance for your company to grab the limelight. Created to complement our StartUp City editorial coverage, this new, single-page advertorial gives technology startups a cost-effective way to pitch their new products or solutions to more than 440,000 influential IT decision makers.
Designed to answer the most important questions that CIOs have about doing business with a startup in a quick, easy-to-read format, StartUp Spotlight gives smaller companies with smaller advertising budgets an opportunity to leverage the editorial coverage they received in Startup City and send a big message to the market.
Download PDF: Startup_Spotlight
Webcasts
Educate prospects and generate leads with editorial or custom online events.
These one-hour live presentations feature audience Q&A, surveys and polling. Webcast sponsors also have access to opt-in registrants.
Pipeline Builder
A Turnkey Lead Generation Program to Jump Start Your Sales & Marketing Funnel
Pipeline Builder, from the InformationWeek Business Technology Network , puts your whitepaper and marketing assets to work immediately, generating demand for your products and solutions. Read More…
List Rentals
Reach Over 1,900,000 Business Leaders at Their Email, Phone or Business Address
The InformationWeek Business Technology Network database is comprised primarly of C-level executives and IT decision-makers with substantial buying power. Read More…
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