- Content Connects: The Most Effective Ways to Deliver Your Marketing Messages
- 7 Epic Content Formats to Reach and Engage Tech Pros
- Webinar Executive Summary: How Effective Is Your Content Marketing?
- How Valuable is Your Content?
- How To: Optimize Your Tech Event Sponsorships
- Infographic: Black Hat 2015 Attendee Survey
- First-Ever Black Hat Survey Reveals Disturbing Spending Gap in Enterprise IT Security Resources
- Tech Marketing Webinar: How Effective is Your Content Marketing?
- UBM Tech Content Connects Research Reveals IT Professionals Comfortable with Native Advertising
- 3 Priorities For Enterprise Applications In 2015
We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.
This infographic provides highlights from Black Hat's attendee survey - covering top concerns, most time-consuming tasks, budget trends, and the fear of the Internet of Things. 460 top-level security experts were surveyed, including leading ethical hackers, IT security management, and technology developers. Read more.
Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails. Read more.
Black Hat released its first-ever research report, which highlights the trends and pitfalls of the InfoSec world with responses from one of the most security-savvy audiences in the industry. The 2015 Black Hat Attendee Survey reveals a significant gap between the priorities and concerns as well as the actual expenditure of security resources in the average enterprise. Read more.
Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions. Read more.
Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy. Read more.
Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities. Read more.
Join UBM Tech's Stephanie Stahl and Amy Doherty for our upcoming 30-minute webinar to hear the results of the 2015 Content Connects research report and data that can help improve your content marketing strategies and increase sales. Read more.
UBM Tech's new annual Content Connect Research studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measures the actions that content inspires. Read more.
Outsell Inc. shared the results of their Annual Advertising and Marketing Study 2015: B2B Advertising. The study answers critical questions that vendors and publishers must understand about “how much,” “on what,” and “where” marketers and advertisers will spend their budget money this year. Read more.