How The Tech Buy Goes Down…And How to Nurture It  

Posted by on November 18, 2015

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.

UBM Tech Research Reveals IT Buying Teams of 5-19 Professionals Involved in Tech Purchases

Posted by on September 15, 2015

UBM Tech released the "The Mind of the IT Pro: How The Tech Buy Goes Down" research report. The report provides insight into modern day IT professionals, their organizations, the collaborative IT purchase process and successful vendor engagement. The webinar "How The Tech Buy Goes Down" will take place Tuesday, October 6, 2015. Read more.

Content Connects: The Most Effective Ways to Deliver Your Marketing Messages

Posted by on August 18, 2015

We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.