- White Paper Best Practices
- Best Practices Executive Brief: Video
- Game Developers Conference – State of the Industry Survey Results
- The Best Days & Times to Post Email, Blogs & Social Media
- 2015 IT Outlook Infographic: Hiring and Budgets in Demand
UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared. Read more.
Video is an obvious must-have for any content marketing strategy. But with everyone from the teen around the corner to the marketer in the next building flooding the Internet with videos, you’ve got to make your screen time count. Learn four best practices we use to help clients get it right! Read more.
The Game Developers Conference (GDC) annual State of the Industry Survey provides a snapshot of the games industry every year for game developers and game publishers. The results illustrate the year’s biggest trends including the rise of console development, as well as digital and microtransaction sales dominating profits, and offer a glimpse into the future landscape of the games industry. Read more.
According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content. As with anything, it's important that you do your own testing to figure out which days and time work best for your audience. Read more.
InformationWeek's annual 2015 IT Outlook survey finds that 74% of tech pros see a rising demand for IT inside their companies in the next year; however only 56% expect their companies to increase their budget. Read more.
The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more! Read more.
Data security risks, privacy concerns, big data, and innovation. These were among the hot topics at last week's NRF Big Show 2015 in New York. It's the biggest show in retail, but these are priorities that suppliers, manufacturers, distributors, and service firms should consider as well. Read more.
UBM Tech polled 1000+ tech professionals to learn about their event preferences and actions. Based on their responses, we put together a list of ten things marketers should not do before, during, and after an event. Plus, one all-important marketing Do. Read more.
Infographics played a larger role than ever in Create Your Next Customer’s 2014 visual storytelling efforts. Looking back, they provide a great snapshot of the year’s big marketing and technology trends from our longer research pieces. Read more.
The world of application development is undergoing a transformation. New platforms for server and client, new development tools, new languages, newfound status, and new deployment methodologies mean the already quick pace of change has gotten faster. Read more.