Marketing Research

Display Advertising Best Practices Guide

Posted by on August 9, 2016

Our goal with our Display Advertising Best Practices guide is to help tech marketers and advertisers better plan the display ads that they create to make their display campaigns more effective. We cover how to set your campaign goals, track your display ads’ performance, and breakdown the attributes and best practices. Read more.

Event Marketing Research: Add POP to Your Strategy

Posted by on March 9, 2016

Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. Read more.