To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.
B2B marketers say white papers are the most effective digital content tactic for generating leads. We have 3 checklists to ensure yours get shared. Read more.
You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work. Read more.
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.
Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more! Read more.
Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails. Read more.
Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities. Read more.
UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared. Read more.
InformationWeek's annual 2015 IT Outlook survey finds that 74% of tech pros see a rising demand for IT inside their companies in the next year; however only 56% expect their companies to increase their budget. Read more.