In this white paper, we'll discuss how to nurture your prospects by introducing them to the right content, in the right form, and at the right time. Read more.
B2B marketers say white papers are the most effective digital content tactic for generating leads. We have 3 checklists to ensure yours get shared. Read more.
What goes on in your booth while at a technology event makes all the difference in staging a successful engagement. Here’s a closer look at the do’s and don’ts of event marketing. Read more.
You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work. Read more.
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.
Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more! Read more.
With the right content and the right platform, your prospects will appreciate your efforts to educate and entertain them with a good story. So, what makes the content “right?” I'll share six tips to guide you to a better content marketing strategy. Read more.
UBM Tech released the "The Mind of the IT Pro: How The Tech Buy Goes Down" research report. The report provides insight into modern day IT professionals, their organizations, the collaborative IT purchase process and successful vendor engagement. The webinar "How The Tech Buy Goes Down" will take place Tuesday, October 6, 2015. Read more.
We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.