Demand Generation

Content Connects: The Most Effective Ways to Deliver Your Marketing Messages

Posted by on August 18, 2015

We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.

7 Epic Content Formats to Reach and Engage Tech Pros

Posted by on July 16, 2015

Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails. Read more.

2015 Tech Marketing Priorities Research

Posted by on January 21, 2015

The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more! Read more.