Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle. Read more.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.
B2B event marketing can be costly, but marketers carve out a large portion of their annual budgets to events because they can bring some of the best ROI. Read more.
What goes on in your booth while at a technology event makes all the difference in staging a successful engagement. Here’s a closer look at the do’s and don’ts of event marketing. Read more.
You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work. Read more.
Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities. Read more.
The Game Developers Conference (GDC) annual State of the Industry Survey provides a snapshot of the games industry every year for game developers and game publishers. The results illustrate the year’s biggest trends including the rise of console development, as well as digital and microtransaction sales dominating profits, and offer a glimpse into the future landscape of the games industry. Read more.
The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more! Read more.
UBM Tech polled 1000+ tech professionals to learn about their event preferences and actions. Based on their responses, we put together a list of ten things marketers should not do before, during, and after an event. Plus, one all-important marketing Do. Read more.