To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.
B2B marketers say white papers are the most effective digital content tactic for generating leads. We have 3 checklists to ensure yours get shared. Read more.
You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work. Read more.
Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do. Here’s a closer look at a few “don’ts.” Read more.
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.
Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more! Read more.
Tips tech vendors can use to influence the purchase process. Based off “The Mind of the IT Pro: How The Tech Buy Goes Down” research report and webinar insights. Read more.
UBM Tech released the "The Mind of the IT Pro: How The Tech Buy Goes Down" research report. The report provides insight into modern day IT professionals, their organizations, the collaborative IT purchase process and successful vendor engagement. The webinar "How The Tech Buy Goes Down" will take place Tuesday, October 6, 2015. Read more.
We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.