According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content. As with anything, it's important that you do your own testing to figure out which days and time work best for your audience. Read more.
What does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing? These are some of the questions raised from a new study published by Evergage. Read more.
Social media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success. Read more.
The three top challenges marketers still face are measuring results and ROI (45%), building an audience (42%), and generating engagement (27%). While nearly half of businesses struggle to measure their success and ROI, they feel their presence on the social network is mandatory. Read more.
What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us. Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year. Read more.
The 2014 InformationWeek Digital Business Survey reveals the reasons why small and large companies don't have a digital strategy. The most shocking result is the number of small companies that don't see a business need for a digital strategy - especially compared to the large-company respondents. Read more.
Our newest infographic “The 4 C’s of Social Media,” based off the Social Media @Work research report, illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. Read more.