Target Markets
Subcategories of Target Markets: Application and Performance Management Business Intelligence CIO Demographic Data Center Enterprise Applications Global Marketing Mobility Network Infrastructure Outsourcing and Services Security SMB Storage and Data Management Virtualization
Small & Mid Size Businesses
Like all businesses today, small to midsize (SMBs) organizations rely on the close integration of business and technology for sustainable growth. However, the technology needs of small to midsize technology buyers differ significantly from technology buyers from larger enterprises. Read More…
Virtualization
Few technologies have entered the market with the hype and anticipation of virtualization. Its promise of creating a more efficient and effective use of hardware and software has been viewed as a new era of everything from server consolidation to application delivery. Add in the re-architecting of Data Centers, and opportunity abounds. Read More…
Storage and Data Management
With the emergence of compliance standards and governance practices that demand the safe storage of records, contracts and communications, coupled with the dramatic increase of digital content, the storage and data management market has seen huge growth. Meanwhile, the number of architectural options that IT decision-makers have is unprecedented. Read More…
Security
Today, security is a major factor in every single business technology investment. From the office to the supply chain to the end customer, every organization needs to protect the critical assets that run their business. Based on large security breaches we’ve experienced in the past few years and the growing number of connected end users, IT organizations are under incredible pressure to build defense-in-depth architectures that start from the asset that needs protection and work their way to the perimeter. Read More…
Outsourcing and Services
With the rise of outsourcing and managed service providers offering everything from developing code
to running CRM to managing business process functions, executives are constantly analyzing what to buy, what to build and where/if to outsource. Many times this decision comes down to time, opportunity and cost. Other times it focuses on expertise—making sure they have access to skilled talent and resources. Read More…
Network Infrastructure
For every application that runs the business, there is an infrastructure that enables it. The network infrastructure sits at the ‘core’ of the data center and extends out to every end point that touches the user. A robust, adaptable infrastructure is essential to every single business, as companies increase transactions and interactions with employees, partners and customers. Read More…
Mobility Program
Get Dialed In To Busy IT Decision Makers
Directly On Their Smartphones, Where They Work!
Mobility offers the promise of anywhere/anytime access to information and resources that run the business. Concurrently, the wireless architectures are reaching new heights in speed, more and more robust apps are rolling out, and user demands are increasing. Read More…
Enterprise Applications
Enterprise applications shape a company’s core business processes. In most cases, multiple departments need to outline the business requirements before buying decisions are made. The InformationWeek Business Technology Network offers trusted enterprise application content and deep, real-world expertise to help business technology buyers make sense of this dynamic category. Read More…
Data Center Programs
The data center is the information nucleus of the business, making its operation mission critical. New chipsets, cooling systems, blade servers and management schemes are creating data centers that run more effectively and efficiently than ever before. Meanwhile, new environmentally aware “green” computing platforms are also giving new options for architectural design of data centers. Read More…
CIO Demographic
Delivering the greatest reach to CIOs in a peer-based, editorially driven environment
CIOs want business technology leadership ideas and best practices to deliver on business imperatives. To learn and assess, they turn to peers inside and outside their companies for advice. In fact, peer-driven intelligence is at the core of every CIO’s strategic business technology decision – this is how the InformationWeek Business Technology Network has built strong relationships with this coveted audience.
Business Intelligence
With the introduction of new architectures for data visualization, reporting and management, combined with executives’ demand for access to real-time, actionable information, the business intelligence space is experiencing a new wave of growth. Read More…
Application and Peformance Management
Business and user applications are at the core of organizations, helping to drive, operate and grow business. In fact, the availability and performance of these applications can make or break the business.
Application performance management (APM) solutions have become an essential part of the pre- and post- planning process for purchasing applications—to ensure the investment made (or planned) delivers exactly what the business needs, and the user demands! Read More…


