SMB
Like all businesses today, small to midsize (SMBs) organizations rely on the close integration of business and technology for sustainable growth. However, the technology needs of small to midsize technology buyers differ significantly from technology buyers from larger enterprises.
Small to midsize technology buyers, which include both business and technology decision makers, need solutions that are easy-to-use, easy-to-implement and easy-to-afford. Helping SMBs find the right solution requires understanding their unique business and technology needs, their decision-making and purchase processes, and their preferred information resources for strategic decision making.
Read more about the latest SMB news, products and resources below.
bMighty bOptimized Virtual Event
A Deep Dive On IT Infrastructure For SMBs
Live: December 9, 2008 10:00 AM – 6:00 PM EST
Sponsor Deadline: Monday, November 24
During this virtual event, bMighty.com editors and industry experts will share insights on key business critical infrastructure technologies SMBs need to compete:
- Servers
- Security
- Green power
- Disaster recovery
- Emerging opportunities in the cloud for additional power and flexibility with low up-front costs
Virtual events are powerful and proven lead-generation vehicles that deliver immediate results. Read More…
Briefing Center
In-Depth, Customized Webpage Presents Your Content in Context
Activate and Engage Business Technology Decision-Makers
Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right perspective and content to the proper target audiences in the context they most prefer. Enter InformationWeek Business Technology Network Briefing Centers.
Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment. It’s the ideal context for technology vendors to cement credibility, create preference and generate demand. Read More…
bMighty How-To Centers
Why How-To Matters to SMBs
By definition, small and midsize businesses do not have the IT depth and resources common in larger organizations. IT Professionals have to be generalists and have the ability to figure out whatever needs to be done. That means they’re always looking for helpful, easy-to-use how-to information on key topics. For vendors, meanwhile, how-to content offers the chance to connect deeply with customers and potential customers with a demonstrated need for your solutions. Read More…
InformationWeek Custom Road Shows
Tap into InformationWeek Event resources to build a world-class event program
InformationWeek will develop customized events that are tailored to meet your specific business objectives and get you in front of your best prospects. Our experienced team will help you develop and control content in a small- or large-scale meeting environment with creativity and flawless event execution that translates into high impact experiences for all participants. Read More…
InformationWeek TV’s 3 Takes With Stephanie Stahl
One Topic, Three Takes – Engaging and Targeted
Editorial Content for Business Technology IPTV
3 Takes With Stephanie Stahl is a web-based video program from InformationWeek. Each program centers around one specific technology topic, featuring the independent viewpoints and thinking from three industry players. A high-end, newsmagazine-format program, 3 Takes With Stephanie Stahl is the must-see IPTV for business technology executives. Read More…
StartUp Spotlight
Custom Advertorial Highlights Technology StartUps
A compliment to the popular StartUp City section in InformationWeek Magazine, StartUp Spotlight is a custom advertorial designed to showcase technologies from up-and-coming companies.
InformationWeek Magazine’s StartUp Spotlight is a chance for your company to grab the limelight. Created to complement our StartUp City editorial coverage, this new, single-page advertorial gives technology startups a cost-effective way to pitch their new products or solutions to more than 440,000 influential IT decision makers.
Designed to answer the most important questions that CIOs have about doing business with a startup in a quick, easy-to-read format, StartUp Spotlight gives smaller companies with smaller advertising budgets an opportunity to leverage the editorial coverage they received in Startup City and send a big message to the market.
Download PDF: Startup_Spotlight
Webcasts
Educate prospects and generate leads with editorial or custom online events.
These one-hour live presentations feature audience Q&A, surveys and polling. Webcast sponsors also have access to opt-in registrants.
Pipeline Builder
A Turnkey Lead Generation Program to Jump Start Your Sales & Marketing Funnel
Pipeline Builder, from the InformationWeek Business Technology Network , puts your whitepaper and marketing assets to work immediately, generating demand for your products and solutions. Read More…
bMighty
The bMighty.com mission: connect the dots between small-business problems and real-world technology solutions
InformationWeek Analytics
Comprehensive, Real-World Technology Assessments Written By IT Professionals
Connect with IT Buyers As They Make Final Technology Recommendations
InformationWeek Analytics is a service for business technology leaders, enabling them to make smarter, faster IT decisions. Powered by a team of seasoned analysts and practicing IT professionals, InformationWeek Analytics reports arm business technology decision makers with expert perspective and analysis based a combination of qualitative and quantitative research and technology adoption best practices.
By leveraging expertise across the InformationWeek Business Technology Network, InformationWeek Analytics reports span across technology categories from security and networking to applications and cloud computing – from the perspective of large-scale global enterprises to the special requirements of small and mid-sized corporations.
List Rentals
Reach Over 1,900,000 Business Leaders at Their Email, Phone or Business Address
The InformationWeek Business Technology Network database is comprised primarly of C-level executives and IT decision-makers with substantial buying power. Read More…
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