Tech Marketing Smarts
Looking for ideas? Need inspiration? Here you will find hand-selected resources including marketing best practices, relevant articles, marketing research and links we hope you’ll find useful. For more resources from InformationWeek Business Technology Network - check here!
Come back often, as we will update frequently.
Read more about the latest Tech Marketing Smarts news, products and resources below.
Research Resources for Social Media
Want to gain a better understanding of what your competitors are doing, what is being said about your and your markets, than this article is for you. Great resources to use in developing your own social media plan!
Social Media Research Resources: By billbaird on July 24, 2008
What Marketers Can Learn From Obama’s Campaign
This is a great columnby Al Ries at Advertising Age on lessons learn during the presidental race. Simplicity, relevance and consistency trump clever - add in a well executed plan and that equals success.
What to Expect From Virtual Events
InformationWeek & Dark Reading Security Virtual Event: Risk, Protection, and Access – Mastering Today’s Security Threats was a huge sucess and we have some truly amazing stats to report! These numbers are consistent with what we experienced with the InformationWeek 500 virtual event and will give you some idea of what to expect from a business technology buyer. Read More…
Social Media Blunders
We have all made mistakes…and this blog post “Biggest Mistakes Made by Social Meida Gurus” by David Sparks outlines some of the biggest ones made by experts! Read and enjoy!
Time to Rethink Using E-Newsletters
Gone are the days of mass emailing e-newsletters, publishers are serious about providing relevant content and maximizing value for their readers. In a recent article by BtoB, Energize your e-mail - Just because your e-newsletters are making money doesn’t mean they’re reaching their full potential, publishers discuss their evolving e-newsletter strategies and how you can benefit.
High Peformance Marketing Made Easy
Taking advantage of this high performance opportunity is easy—and FREE.
Did you know that you can upload your IT focused content for free to the TechWeb Digital Library? It will automatically be syndicated (at no cost to you) across our network of sites and newsletters giving 13.3 milltion business technology buyers* access to your valuable assets.
And, it’s easy!
Go to the TechWeb Digital Library/Upload and add your own or your clients marketing assets. Read More…
Display Advertising - Does Contextual Relevancy Make a Difference?
There is a new study pertaining to B2B ad awareness and purchase intent, that was conducted by Enquiro. With many options open to advertisers, relevance becomes a key factor in peformance and ultimatley effectiveness of the campaign. The study finds: Read More…
IT Terms - Defined!
Need to find out what the buzz word of the moment means? We have a couple options that will help you keep up with this rapidly changing industry.
TechEncyclopedia: More than 20,000 IT Terms, brought to by the Information Business Technology Network.
Geek-Speak Glossary: A Manager’s Guide to IT Terminology, by Global Knowledge is available for download from the TechWeb Digital Library.
Media Trends In The Age Of Convergence
What Happens Next and How You Should Prepare
Tony Uphoff, CEO of TechWeb, recently presented Media Trends in the Age of Convergence at Inverge 2008 - The Interactive Convergence Conferencein Portland Oregon. Download his presentation Read More…
Webcast: New & Emerging Media Best Practices
Blogs, RSS, video, podcasts and social networking are starting to become common place in B2B but the challenge is knowing how and when to use them to give your company that leading edge and how to use them in the right way to increase customer loyalty and therefore increase company ROI. Read More…
Does Online Advertising Really Work?
Still wondering how effective your online advertising is and how to boost or measure your results. MeidaPost’s Media Metrics blog provides some great insight and best practices for your online media buy. You have to register to get access, but the post by Josh Chasin can be found here. Read More…
Just the Facts
IT FACTS:: Here is a site that is full of IT statistics on everything from Internet usage to music to semiconductors. It is hard to tell who the publisher is, but check it out and see if you can find the data you need.
MarketingSherpa Business Technology Marketing Presentation 2008
Marketing Sherpa has just made available the presentation, MP3 file and transcript of the June 17, 2008 event that provided a high level overview of the annual Business Technology Marketing Benchmark Guide. Read More…
CAN-SPAM: Easy to Read Overview of New Rules
Marketing Sherpa just published “CAN-SPAM Update: Have You Complied With the New Rules Yet?”. It is very comprehensive overview of the CAN-SPAM rules and the new rules that will take effect in the next couple weeks. Read More…
Will “Green” Messaging Work?
Check out a recent study, “GreenFactor”, conducted by Strategic Oxygen, GCI Group and Cohn & Wolfe. Read More…
Are Trade Shows a Waste of Time and Resources?
In this post by Tom Teynor, The Lonely Marketer Blog, he discusses the value of tradeshows and how to measure success. Read More…
Web Video: Make It YourTube
The Internet has made video accessible to everyone, including your competition. It’s time to jump in, and we’ll show you how to do it. Read More…
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