Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Here are tips to help brands uncover the stories within their business that connect to customers. Read more.
The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more! Read more.
Data security risks, privacy concerns, big data, and innovation. These were among the hot topics at last week's NRF Big Show 2015 in New York. It's the biggest show in retail, but these are priorities that suppliers, manufacturers, distributors, and service firms should consider as well. Read more.
UBM Tech's InformationWeek announced the return of the InformationWeek Conference, the exclusive business technology leadership event hosted alongside Interop Las Vegas. For the first time, Interop and InformationWeek will co-present the IT Hero award to promote leadership and service within the tech community. Managers are encouraged to nominate individuals who demonstrate the ability to collaborate and adapt in a changing technology landscape. Read more.
Welcome to the new Create Your Next Customer, UBM Tech’s dedicated resource for technology marketers. We've updated the look and functionality of our site to help you discover the brands, services, news, and insights that will you stay ahead of the competition. Read more.