The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.
I attended ITSMA’s Annual Marketing Conference earlier this month and one message came through loud and clear: Despite the plethora of technology platforms, measuring marketing effectiveness is a difficult task and wrought with danger if you don’t do it accurately. Read more.
We work with many vendors to create content that gets read and shared on InformationWeek, Network Computing and Dark Reading. Here are some of the best practices we use to help our partners produce content that works seamlessly within our own editorial. Read more.
I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do... Read more.
IT pros are tasked with helping their organizations make the transitions to new technology and must be able to learn and adapt on the fly. With all this change comes new job roles and responsibilities. In fact, some IT positions are going way of the dodo bird. It’s paramount that IT pros always look ahead. So what does the IT team of the future look like? Read more.