I attended the event MAGIC in Las Vegas and was blown away by their ability to provide the perfect environment for sponsors, exhibitors, and conference attendees to connect with one another. The experience made me recall my mental tick list of what can sway a prospect’s decision to attend an event, and what an attendee expects to get out of an event. Read more.
Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, and how you can help avoid the disconnect. Read more.
The Game Developers Conference (GDC) annual State of the Industry Survey provides a snapshot of the games industry every year for game developers and game publishers. The results illustrate the year’s biggest trends including the rise of console development, as well as digital and microtransaction sales dominating profits, and offer a glimpse into the future landscape of the games industry. Read more.
Producing content can have its challenges at times. Producing newsworthy content for a well-established brand even more so. To create newsworthy content, Marketing and PR have to work side by side to string together singular initiatives into one impactful campaign. What does this process entail? Read more.
From overeager marketing to the need for differentiation, vendors often overstate a product's capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves. Read more.