Products

Ad Targeting

Reach Targeted Business Technology Decision Makers

Ad Targeting is a powerful brand-building opportunity to showcase your message in front of our network of tech decision makers and beyond. Your ad series follows a targeted group of tech decision makers based on users’ specific interests and behaviors. By customizing the users’ experience from their recent page visits and search history, you will be able to increase the relevancy of your campaigns and ultimately improve marketing ROI. For tech marketers, Ad Targeting helps boost the effectiveness and efficiency of online advertising results while leading prospects down the information-gathering process.

Behavioral Targeting – In Network: Your ad(s) are served based on users’ keyword searches and site visits. Select from a wide range of technology topics including cloud, mobile, networking, security and risk management.

Behavioral Targeting – Partner Network: Extend the reach of your message to highly targeted decision makers. Your ad series will continue to follow your target audience as they navigate through our partner networks.

How Ad Targeting Works

We leverage proprietary data sources and quality third party partners to target audiences based on key technology topics and audience segments. No matter what your marketing goal, our display ad targeting can help you showcase your brand in front of business technology buyers at the right time – every time.

Content Syndication

Generate Demand for Your Products and Solutions Through Your Marketing Assets

Technology decision makers need to research and evaluate multiple solutions, products, and services throughout the purchase process. From case studies to white papers to technical briefs, your prospects rely on our Tech Library of trusted content to address all of their questions and concerns.

Extend the life of your content by putting it in front of the right audiences looking for useful content and technology advice. We can help you get your content into the hands of decision makers who want to hear what you have to say.

An Immediate Impact on Your Sales Funnel

Your content assets are hosted on the Tech Library for six months, as a promotional campaign drives maximum visibility with tech decision makers. A tight synopsis of your white paper prompts the download process and captures lead contact information for an immediate impact on your sales funnel.

From Our Clients

“We closed two deals as a result of running our campaign with Dark Reading… We ran a three month program with ROI of 300%!”

Overview – Three Month Program
  • Provide two to four assets to host on the Tech Library
  • Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Lead collection; information provided: name, email, address, phone, title, company, industry, company size
  • Detailed reporting sent throughout scheduled program
  • Available: review of content assets for maximum performance (ask your sales representative for more details)

Digital Issues

Our web-based digital issues allow qualified subscribers to engage with our authoritative perspective and analysis for more informed decision making.  Each digital issue focuses on big ideas, and are written by our trusted editors and reporters.

Reach qualified IT and business professionals early in their buying process by aligning your message with the award-winning editorial that our communities are known for.

Sponsorship:

  • Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • 1/3 page vertical ad

InformationWeek Elite 100 | Delivery Date: May 4, 2016 | Close Date: April 13, 2016

The 2015 InformationWeek Elite 100 will be announced at the annual InformationWeek Conference and capture the attention of the country’s top CIOs, CTOs, VPs and IT Directors. Once the highly anticipated list is released, their teams and peers will refer to InformationWeek’s special Elite 100 digital issue  to:

    • See where they rank vs. their competition
    • Benchmark their success in their industry
    • Motivate their IT teams
    • Get new innovation ideas

Check out the 2015 Elite 100 digital issue.

Interop Las Vegas Post-Show Report | Delivery Date: May 17, 2016 | Close Date: April 26, 2016

Thousands of IT professionals come to Interop Las Vegas to explore the latest in network infrastructure, leverage the applications and technologies the network supports, elevate their careers and drive business success.
These IT buyers will refer to InformationWeek’s special Interop Las Vegas Post-Show Report issue to:

  • See profiles of Interop keynotes and winners of the Best of Interop Awards
  • Learn more about the new product launches

eNewsletters

When you advertise in one of our editorial eNewsletters with a display ad, you put your brand in front of thousands of technology decision makers who rely on our editorial team to keep them up to date on market trends and technology news.

Your Message Delivered Straight to Target Audiences

Our diverse portfolio of eNewsletters cover a variety of industries, technologies, and professions that allows you to tailor your campaign and target your message. Campaign tracking reports are also available as a part of your package to ensure your call to action is engaging our audience.

Simply choose from our comprehensive list of brands and topics to start reaping the benefits of eNewsletter marketing.

InformationWeek Daily
InformationWeek Cloud Computing
InformationWeek Big Data
InformationWeek Enterprise Software
InformationWeek In Review
InformationWeek Mobile
InformationWeek Strategic CIO
Dark Reading Daily
Dark Reading Weekly
Network Computing

 

InformationWeek IT Life

Technology leaders get into IT because they love technology. It isn’t a just job; it’s a lifestyle. InformationWeek is known within the tech community as the place to go for insight and commentary to help with their professional lives.

IT Life is where technology decision makers go to find everything they care about, including career advice, science and technology news, and tech-related leisure pursuits such as the maker movement, videogames, sci-fi movies and TV. IT Life is anchored by the popular Geekend column, which offers a unique take on science and technology news.

IT Life is for the technologist, the geek, the tinkerer, the maker. IT Life is a community like no other – full of discussions and people committed to a richer life with technology at the center.

Reach Engaged IT Decision Makers

InformationWeek IT Life is the ideal place to reach engaged technology decision makers – the section drives more than 400,000 page views monthly.

Showcase the life of your technology brand to thousands of technology leaders through banner ads, InRead Video or Native Content Distribution.

Make your product or service part of the tech pro’s IT Life through these products:

 

InRead Video

High Impact Video Embedded in an Editorial Article

InRead is a video advertisement placed in the middle of an editorial article. The video plays once the video is visible on the user’s screen, pauses if the user cannot see it, and resumes when it comes into view again. Audio starts on the rollover of the user’s mouse.

Ideal Video Format to Engage the Tech Buying Community

Placing your short video deep within editorial – between two paragraphs and below the fold – ensures more focused, attentive viewer engagement. InRead Video is designed for tech marketers who want to drive brand awareness with our audience through high-quality sight, sound and motion.

To watch the demo of InRead Video, see  it with and without countdown options.

Program Benefits: 

  • High impact video unit embedded into the heart of editorial articles
  • Optimal user experience
  • Plays when more than 50% of ad is visible on screen
  • Guaranteed visibility – only plays when in view for user
  • Cost Per Video Start model – pay when video is in view
  • Large size video – HD quality, adapts to screen size
  • Extensive reporting, including completion rates

Licensing and Reprints

Develop a more powerful and sophisticated message about your product, service, or company and set your brand apart from the competition. Incorporating content from a UBM brand with your various marketing programs can improve the strength of your brand and add integrity to all of your communications.

There are numerous opportunities for you to leverage editorial recognition for the benefit of your brand.

Licensing

Integrate your recognition with your TV, radio, print and digital marketing initiatives. Our Licensing Management Team will negotiate and draft a customized licensing agreement to suit your specific marketing program requirements.

Our knowledgeable and experienced licensing team is skilled at negotiating and drafting licenses and other agreements involving:

  • Trademarks and Brand Identity
  • Designs
  • Brand and Masthead Logos
  • Award Logos
  • Literary Works
  • Rights of Publicity
  • Characters
  • Artwork and Photography
  • Internet Content including Click-Through Licenses

 Reprints

The greatest benefit of reprints is the ability to customize and present editorial content as a powerful and professional marketing piece. Whether you are using them for your next direct mail campaign or handing them out at an upcoming industry trade show, reprints can enhance your marketing efforts particularly when you tailor them to your specifications.

ePrints

Feature this recognition on your website or social media profiles with an ePrint and enhance your digital presence. A sophisticated ePrint can highlight rankings and logos, incorporate videos and links, and provide data and feedback for tracking measuring ROI.

List Rentals

UBM’s technology market lists are managed exclusively by MeritDirect. The UBM Hi-Tech Database houses over 3.2 million records as the most comprehensive set of business technology market response data available. This database offers B2B technology direct marketing solutions to subscribers of leading media brands.

The Hi-Tech Database from UBM provides B2B marketers access to professionals in key markets, offering direct marketing opportunities in the form of postal, email and telemarketing list rental.

Visit ubm.meritdirect.com for more information or fill out this short form to receive list rental options and a customized list recommendation

MeritDirect, LLC.

333 Westchester Ave.
South Building
White Plains, NY 10604
Fax: 914-368-1150

Must Reads

The Month’s Most Essential Reads

Business technology decision makers are inundated with information from every possible platform to make strategic decisions. Our editors aim to help technology buyers filter out the fluff with Must Reads – the month’s most essential reads.

Must Reads are topically-based digital compilations of the most insightful, talked about, commented on, and tweeted content over the past 30 days. Each issue delivers “Best Of” content pieces including news and feature stores, slideshows, commentary and video that are all hand-selected by our editors.

For technology marketers, Must Reads provide a trusted editorial environment to generate targeted leads and promote thought leadership through a resource center with your five best content assets.

Overview – One Month Program

  • Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Lead collection; contact information provided: name, email, address, phone, title, company, industry, company size
  • Logo on registration page and within Must Read issue
  • Two ad placements in the issue: 1/3 page vertical ad and Resource Center

Ad Format Options:

  • 1/3 Page Vertical Ad
  • Resource Center
    • Links up to 5 sponsor-hosted assets
    • Headline for each asset (maximum  8 words)
    • Short description for each asset (maximum 25 words)

Native Content Distribution

Connect Your Company’s Voice With Our Online Tech Communities

Native Content Distribution units are assimilated into our IT Media Suite site design. This means your content (white paper, video, or product announcement) looks cohesive with our trusted editorial.

Reach An Active Community of IT Pros

Your native ad runs on our homepage and at the end of editorial articles, above the comments section. Native Content Distribution is designed for tech marketers who want to drive brand awareness with our IT audience through content.

  • Benefits: Units are cohesive with page content, assimilated into the design, and consistent with the platform behavior
  • Turnkey: Supply high res visuals or video with a text description and link, and start driving traffic immediately
  • Placement: Homepage and end of article promotion; strategically placed near commenting sections to reach engaged users
  • Targeting: Ability to target device, site or contextual sections

Partner Perspectives

Your Voice. Our Platform. One Community.
Join the Conversations and Share Your Point of View

Partner Perspectives is a native advertising program that gives you the opportunity to inject thought leadership and insight within the context of our trusted, editorial communities through contributed content. Engage tech decision makers with articles and opinion pieces by your subject matter experts while igniting discussions with the tech community through full commenting and social sharing tools.

Connecting Your Company’s Voice With Our Tech Communities

Your articles and video blogs are featured on our homepage blog roll and hosted on a dedicated landing page that features your logo, company overview, and pictures of your bloggers. An integrated promotional program across our community site provides you with significant exposure to our audience.

A dedicated senior content expert will also help you optimize your program through content launch strategy, and quarterly meetings to review reporting and give recommendations on program content.

Partner Perspectives –

  • Gold: 10 articles or video posts per month
  • Silver: 5 articles or video posts per month

HOW IT WORKS (click images to zoom)

Homepage

PP_Homepage

Partner Landing Page

PP_Landingpage

Blog Page

PP_Blogpage

Radio Shows

Educate and Engage Target Audiences

We’ve combined streaming audio with our unique chat application to deliver unprecedented levels of engagement. Our trusted editors and an expert from the user community will host a 60 minute live Radio Show on a community site of the sponsor’s choice.

Ideal Audio Format to Engage the Tech Buying Community

Audiences can use our chat application to have conversations with other attendees, and direct questions to the presenter during a Q&A post-event.

Program Overview:

  • Specified Radio Show “Sponsored by [Company]”
  • Branding – sponsor logo on registration page and Radio Show page
  • Thought Leadership – 5 minutes to address community attendees at conclusion of Radio Show
  • Q&A Session – field questions from community via interactive chat feature
  • Ad Roadblock – 100% ad SOV surrounding sponsored Radio Show (two rectangle units)
  • Awareness – Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Distribution – Radio Show made available on iTunes

IW Radio Show

Research Reports

Connect With Tech Buyers As They Make Final Technology Recommendations

Our Research Reports are tailored to help decision makers determine which strategies and products are right for their business. These comprehensive reports span the topics important to IT, from security and networking to applications and cloud computing, and include buyer’s guides for select technology categories.

Comprehensive, Real-World Technology Assessments Written by IT Professionals

Align your thought leadership with exclusive editorial content while generating leads. The research-driven report “underwritten by [sponsor]” is hosted in UBM’s Tech Library for six months along with five additional content assets of yours available to download. A promotional campaign can be added to your program to drive visibility and build your sales funnel.

Many of our reports are anchored by exclusive research including the annual Salary Survey, Strategic Security Survey, State of Cloud Survey, State of the Data Center Survey and more.

Underwriting, Distribution & Syndication Sponsorship 

  • Specified report “underwritten by [sponsor]” is hosted in UBM’s Tech Library for 6 months
  • Opportunity to post 5 assets on report page
  • Distribution rights for 6 months
  • Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Lead collection; information provided: name, email, address, phone, title, company, industry, company size
  • Detailed reporting throughout scheduled program

Tech Digests

Expert Perspective on Technology Trends –  For IT, By IT

Tech Digests are compilations of practical analysis on a specific technology topic, from the State of Storage and Cloud to Strategic Security and Big Data. Our team of senior editors and practicing IT professionals – including CIOs, long-time consultants, and experienced analysts – provide expert perspective that business technology decision makers need to identify, track, and interpret market trends. Each issue features the authoritative perspective needed for long-term planning that our brands are known for – and relied upon – in the IT community.

Fill Your Sales Pipeline With Engaged IT Decision Makers

For technology marketers, Tech Digests are the ideal platform to reach CIOs, IT directors and managers, and tech-savvy business managers. Align your company and its solutions with our award-winning editorial, and start garnering leads – fast. Contact us to learn more about sole- and multi-sponsored Tech Digest programs.

Overview – One Month Program

  • Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Lead collection; contact information provided: name, email, address, phone, title, company, industry, company size
  • Included in one dedicated Tech Digest email campaign; minimum: 50,000 subscribers
  • Available brands: InformationWeek, Dark Reading, Network Computing
  • Two ad placements in the issue: 1/3 page vertical ad and resource center

Ad Format Options:

  • 1/3 Page Vertical Ad
  • Resource Center
    • Links up to 5 sponsor-hosted assets
    • Headline for each asset (maximum  8 words)
    • Short description for each asset (maximum 25 words)

 

The Dark Reading News Desk @Black Hat USA

Critical News Coming from Black Hat USA will be reported LIVE at The Dark Reading News Desk

Located at the entrance of the expo show floor, the News Desk is where attendees will gather to watch live coverage of Black Hat from Dark Reading’s team of trusted reporters and experts.

Video coverage from the News Desk will be streamed live on DarkReading.com, InformationWeek.com, NetworkComputing.com and on monitors at the News Desk.

Be part of the excitement, and join Black Hat and Dark Reading as it partners to serve the IT security community live and online!

News Desk Programming @Black Hat

The editors will cover key security trend topics aligned with Black Hat USA:

  • Mobile
  • AppSec
  • Exploit
  • Network
  • Auditing
  • Crypto
  • Malware
  • Hardware
  • SCADA
  • Embedded
  • Forensics
  • Virtualization
  • Reverse Engineering
  • Enterprise
  • Windows
  • Incident Response
  • Policy

The Dark Reading News Desk is exclusively available to Black Hat USA exhibitors. Contact your Black Hat or Dark Reading sales rep today for more information.

The InformationWeek News Desk @Interop

Critical News Coming from Interop will be reported LIVE at The InformationWeek News Desk

The News Desk is where attendees will gather to watch live coverage of Interop Las Vegas from InformationWeek’s team of trusted reporters and experts.

As an exhibitor of Interop, you have the opportunity to schedule a 15-minute interview segment at the News Desk to share your company’s new innovative technology solutions, and how you’re helping to solve IT professionals’ challenges. Video coverage from the News Desk will be streamed live on InformationWeek.com, Interop.com and on monitors throughout the show floor.

Be part of the excitement, and join Interop and InformationWeek as it partners to serve the IT community live and online!

News Desk Programming @Interop

The editors will cover key technology trend topics aligned with Interop Las Vegas tracks:

  • Networking
  • Applications
  • Collaboration
  • Cloud
  • Mobility
  • IT Leadership
  • Infrastructure
  • SDN
  • Storage
  • Virtualization and Data Architecture

The InformationWeek News Desk is exclusively available to Interop exhibitors. Contact your Interop sales rep today for more information.

Topic Alignment Program (TAP)

Align Your Company With Contextually Relevant Editorial

Our Topic Alignment Program (TAP) provides you with the opportunity to sponsor a subcategory on one of our trusted community sites.

This program puts your product or solution in front of active IT buyers while they peruse the latest news and insights on the topics they care about most. An opportunity to promote your solutions within contextually relevant editorial, TAP is an ideal marketing platform to reach, engage and educate prospects while garnering leads.

Overview – Three Month Program

  • Select the subcategory area that best aligns with your company’s offerings
  • Promote your solutions within contextually relevant editorial as buyers do their information gathering
  • Educate prospects by posting your white papers, case studies, and research papers with options to add your social feed and blogs via an interactive Related Content box
  • Add Partner Perspectives to your TAP and inject your voice into trusted editorial environments

Choose a subcategory from the following selections:

TAPcategories

University

Attract Engaged Buyers With Educational Broadcasts

Our University’s interactive learning environment offers technology professionals an entirely new way to engage with the intelligence they need to make sound business decisions. It’s a unique mashup of streaming audio, instant messaging, and contextually relevant, educational materials.

Expert tutors cover specific topics over three 45-minute course sessions. They are interactive tutorials for attendees to ask the lecturer questions, discuss complex issues with their fellow attendees, and download a wealth of additional learning materials.

Courses are also archived; and the live chat message board for each course remains open for ongoing educational discussions.

Editorial University: Our editorial team controls the content, courseware and instructor and promotes the course to its IT community.

Partner University: You control and provide the content, courseware and instructor, while our team promotes the course to its IT community.

Program Overview:

  • One week of “theme-based” educational programming; three 45 minute lectures; one per day
  • Branding – sponsor logo on registration page and University track & course pages
  • Thought Leadership – Slides from program and other educational assets (e.g. whitepapers) available for download
  • Q&A Session – field questions from community via interactive chat feature
  • Ad Roadblock – 100% ad SOV surrounding sponsored courses
  • Live Broadcast and On-Demand – archived for 6 months after the live date
  • Awareness – Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Lead Collection – information provided: name, email, address, phone, title, company, industry, company size

Virtual Events

Simulate the Impact of a Face-to-Face Event With the Ease and Economy of the Web

For IT decision makers, virtual envi­ron­ments provide access to sub­ject mat­ter experts, peers and technology solutions online, similar to the ben­e­fits of a face-to-face event.

For IT marketers, virtual events are one of the most powerful and cost-effective ways to reach your target audience and fill your new business pipeline.

Our editorially-driven virtual events provide sponsors with the opportunity to align with award-winning content and interact with our communities of engaged tech decision makers. Virtual events should be part of every marketer’s digital marketing mix. This is an ideal platform to showcase thought leadership, share perspective and reinforce relationships with influential IT decision makers. Contact your sales partner today for more information.

2016 Virtual Event Calendar

May 25: InformationWeek Elite 100 Virtual Conference

June 28: Dark Reading Cyber Security Summit

Nov 15: Dark Reading Virtual Summit

Web Advertising

Powerful Brand Building Opportunity

Showcase your product or service in front of business technology buyers. Reach a variety of IT and tech-savvy business professionals with run-of-network or run-of-site positions. Your ads will also be seen on mobile devices because of our sites’ responsive design.

Contextually Align Your Message for Maximum Exposure

For a more targeted approach, use contextual placements to reach business technology decision makers interested in specific technologies and industries. Ask about options for InformationWeek, Network Computing and Dark Reading.

Super-Sized Ad Units to Showcase Your Best Content

Repackage your existing content assets (whitepapers, video, case studies) and social media feeds into a unit that users can interact with.

  • Rich functionality: In-ad video players, real-time polling, and live chat available
  • Lead with content: Twice the size of a standard rectangle unit, coupled with the units’ slide or tab format, provides you with an unprecedented amount of real estate.
  • Deep metrics and performance: Click-thrus, downloads, streams, interactions, sharing and more. This format has proven to increase user-engagement via higher CTR and interaction rates.

Run a selection of standard IAB and rising star units to grab the attention of engaged decision makers, including:

  • IAB Rising Star Units
  • Native Ads
  • Mobile Ads
  • Welcome Ad
  • Bookend
  • Leaderboard
  • Rectangle
  • Half page

Webinars

Educate and Engage Target Audiences While Filling Your Sales Pipeline

One of IT buyers’ most popular formats for learning in-depth information, sponsored webinars are a prime opportunity to share thought leadership and generate leads. Access the largest, most influential community of business technology buyers by aligning your webinar with one of our market leading brands.

Overview – Three Month Program

  • One-hour live audio event
  • Event hosting and technical support included
  • Features include: live Q&A, surveys and polling, URL links, social media integration, and screen sharing capability
  • Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Six week lead reporting; information provided: name, email, address, phone, title, company, company size
  • Add video to any webinar for an incremental cost
  • On-demand for 6 months (no promotion)

We will put our editorial power to work for you. Based on your market and objectives, we have two webinar offerings and a series of add-ons to help enhance the experience.

Custom Webinar

You have control of the content and the speakers. We provide audience development, marketing, production and project management as well as a professional moderator to help with the intro, Q&A and outro.

Editorial Webinar

The content is managed by the editorial team; an abstract will be provided to give a clear idea of the subject matter. Speakers are chosen by the editorial team, however sponsors will have 10-15 minutes to speak during the webinar as well as participate in the Q&A session.