Products

eNewsletters

When you advertise in one of our editorial eNewsletters with a display ad, you put your brand in front of thousands of technology decision makers who rely on our editorial team to keep them up to date on market trends and technology news.

Your Message Delivered Straight to Target Audiences

Our diverse portfolio of eNewsletters cover a variety of industries, technologies, and professions that allows you to tailor your campaign and target your message. Campaign tracking reports are also available as a part of your package to ensure your call to action is engaging our audience.

Simply choose from our comprehensive list of brands and topics to start reaping the benefits of eNewsletter marketing.

InformationWeek Daily
InformationWeek Weekly
InformationWeek Data & Analytics
InformationWeek In Review
InformationWeek Leadership & Careers
InformationWeek Cloud
InformationWeek Today
Network Computing
Dark Reading Daily
Dark Reading Weekly

 

InRead Video

High Impact Video Embedded in an Editorial Article

InRead is a video advertisement placed in the middle of an editorial article. The video plays once the video is visible on the user’s screen, pauses if the user cannot see it, and resumes when it comes into view again. Audio starts on the rollover of the user’s mouse.

Ideal Video Format to Engage the Tech Buying Community

Placing your short video deep within editorial – between two paragraphs and below the fold – ensures more focused, attentive viewer engagement. InRead Video is designed for tech marketers who want to drive brand awareness with our audience through high-quality sight, sound and motion.

To watch the demo of InRead Video, see  it with and without countdown options.

Program Benefits: 

  • High impact video unit embedded into the heart of editorial articles
  • Optimal user experience
  • Plays when more than 50% of ad is visible on screen
  • Guaranteed visibility – only plays when in view for user
  • Cost Per Video Start model – pay when video is in view
  • Large size video – HD quality, adapts to screen size
  • Extensive reporting, including completion rates

IT Trend Reports

Expert Perspective on IT Trends

This quarterly InformationWeek report will give readers insight into the latest technology trends and approaches for solving today’s business problems. Topics include leadership and careers, data and analytics, cloud, infrastructure and DevOps.

Fill Your Sales Pipeline With Engaged IT Decision Makers

For technology marketers, IT Trend Reports are the ideal platform to reach engaged decision makers. Align your company and its solutions with our award-winning editorial, and garner leads.

Visibility and Branding

  • Sponsor logo included on registration page
  • Dedicated Sponsor Content Spotlight ad
    • Sponsor logo (high resolution .png preferred) with hyperlink to company site
    • Title of content asset (24-48 characters including spaces) with hyperlink to ungated, content asset
    • Ad runs within issue and on the summary page at the end of the issue
  • Included in one dedicated Tech Digest promotional email (minimum: 50,000 subscribers)

Lead Collection

  • Registrants for sponsored Tech Digest issue (shared leads)
  • First and last name, email, title, company, phone, business address, industry and company size provided

Licensing and Reprints

Develop a more powerful and sophisticated message about your product, service, or company and set your brand apart from the competition. Incorporating content from a UBM brand with your various marketing programs can improve the strength of your brand and add integrity to all of your communications.

There are numerous opportunities for you to leverage editorial recognition for the benefit of your brand.

Licensing

Integrate your recognition with your TV, radio, print and digital marketing initiatives. Our Licensing Management Team will negotiate and draft a customized licensing agreement to suit your specific marketing program requirements.

Our knowledgeable and experienced licensing team is skilled at negotiating and drafting licenses and other agreements involving:

  • Trademarks and Brand Identity
  • Designs
  • Brand and Masthead Logos
  • Award Logos
  • Literary Works
  • Rights of Publicity
  • Characters
  • Artwork and Photography
  • Internet Content including Click-Through Licenses

 Reprints

The greatest benefit of reprints is the ability to customize and present editorial content as a powerful and professional marketing piece. Whether you are using them for your next direct mail campaign or handing them out at an upcoming industry trade show, reprints can enhance your marketing efforts particularly when you tailor them to your specifications.

ePrints

Feature this recognition on your website or social media profiles with an ePrint and enhance your digital presence. A sophisticated ePrint can highlight rankings and logos, incorporate videos and links, and provide data and feedback for tracking measuring ROI.

Native Content Distribution

Connect Your Company’s Voice With Our Online Tech Communities

Native Content Distribution units are assimilated into our IT Media Suite site design. This means your content (white paper, video, or product announcement) looks cohesive with our trusted editorial.

Reach An Active Community of IT Pros

Your native ad runs on our homepage and at the end of editorial articles, above the comments section. Native Content Distribution is designed for tech marketers who want to drive brand awareness with our IT audience through content.

  • Benefits: Units are cohesive with page content, assimilated into the design, and consistent with the platform behavior
  • Turnkey: Supply high res visuals or video with a text description and link, and start driving traffic immediately
  • Placement: Homepage and end of article promotion; strategically placed near commenting sections to reach engaged users
  • Targeting: Ability to target device, site or contextual sections
  • Rotates through specific native placements across sites and/or network
  • Content may be pulled from a variety of sources (e.g. YouTube, Twitter)
  • Ad is clearly labeled as sponsored content

Partner Perspectives

Join the Conversations and Share Your Point of View

Partner Perspectives is our most comprehensive native advertising program. Engage tech decision makers with multiple articles and opinion pieces for three months while igniting discussions with the tech community. Partner privileges include a content expert to help with your launch strategy and optimize your campaign as it runs.

Connecting Your Company’s Voice With Our Tech Communities

Your articles and video blogs are featured on our homepage blog roll and hosted on a dedicated landing page that features your logo, company overview, and pictures of your bloggers. An integrated promotional program across our community site provides you with significant exposure to our audience.

Partner Perspectives –

  • Gold: 10 articles or video posts per month
  • Silver: 5 articles or video posts per month

 

HOW IT WORKS (watch short explainer video)

Research Reports

Connect With Tech Buyers As They Make Final Technology Recommendations

Our Research Reports are tailored to help decision makers determine which strategies and products are right for their business. These comprehensive reports span the topics important to IT, from security and networking to applications and cloud computing, and include buyer’s guides for select technology categories.

Comprehensive, Real-World Technology Assessments Written by IT Professionals

Align your thought leadership with exclusive editorial content while generating leads. The research-driven report “underwritten by [sponsor]” is hosted in UBM’s Tech Library for six months along with five additional content assets of yours available to download. A promotional campaign can be added to your program to drive visibility and build your sales funnel.

Many of our reports are anchored by exclusive research including the annual Salary Survey, Strategic Security Survey, State of Cloud Survey, State of the Data Center Survey and more.

Underwriting, Distribution & Syndication Sponsorship 

  • Specified report “underwritten by [sponsor]” is hosted in UBM’s Tech Library for 3 months
  • Opportunity to post 5 assets on report page
  • Distribution rights for 3 months
  • Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Lead collection; information provided: name, email, address, phone, title, company, industry, company size
  • Detailed reporting throughout scheduled program

Sponsored Article

Connect Your Company’s Voice To Our Online Tech Communities

You provide the story, we provide the platform. Publish one article on the site of your choice and gain immediate exposure to an IT audience looking for new ideas and industry expertise.

Your content will be hosted on a section landing page and marked as sponsored. Align with our editorial and start driving awareness, traffic, conversions, and leads.

Promotion of One Article

  • Home Page: One week placement in Sponsored Content unit
  • Run of Network: 50,000 Native Content Distribution unit impressions served over 30 days
  • eNewsletter: 1x featured as sponsored content

Ad Roadblock: Three ad units on article page to promote your products and services (leaderboard and rectangle ad units)

Engagement: Full commenting and social sharing tools on article page

See full specifications and best practices.

State of Custom Research

Custom research is ideal for showcasing thought leadership and getting a pulse on customer pain points, investment plans and attitudes. Research reports can be used for lead generation and branding purposes, and data points can be used to build infographics, for social media marketing, to support webinar presentations and more.

We work closely with you to craft market research that helps shape the state of the market and key trends, while communicating your company’s point of view and market position.

Survey & Research Report:

  • Survey including 15-20 questions with a minimum of 100 respondents (max. 250 respondents)
  • Complete data tables (Excel)
  • 6-8 page graphic-heavy analytical report (PDF)

Additional promotion plans, infographics and presentations can be developed in tandem with research.

Tech Digests

Expert Perspective on Security Technology Trends

Every quarter, Dark Reading produces a web-based Tech Digest with deep, practical analysis focused on a specific security technology topic.

Dark Reading’s team of senior editors and practicing IT professionals – including CIOs, long-time consultants, and experienced analysts – provide expert perspective that business technology decision makers need to identify, track, and interpret market trends.

Each issue features the authoritative analysis needed for long-term planning that Dark Reading is known for – and relied upon – in the IT security community.

Fill Your Sales Pipeline With Engaged IT Decision Makers

For technology marketers, Tech Digests are the ideal platform to reach engaged decision makers. Align your company and its solutions with our award-winning editorial, and garner leads.

Visibility and Branding

  • Sponsor logo included on registration page
  • Dedicated Sponsor Content Spotlight ad
    • Sponsor logo (high resolution .png preferred) with hyperlink to company site
    • Title of content asset (24-48 characters including spaces) with hyperlink to ungated, content asset
    • Ad runs within issue and on the summary page at the end of the issue
  • Included in one dedicated Tech Digest promotional email (minimum: 50,000 subscribers)

Lead Collection

  • Registrants for sponsored Tech Digest issue (shared leads)
  • First and last name, email, title, company, phone, business address, industry and company size provided

 

The Dark Reading News Desk @Black Hat USA

Critical News Coming from Black Hat USA will be reported LIVE at The Dark Reading News Desk

Located at the entrance of the expo show floor, the News Desk is where attendees will gather to watch live coverage of Black Hat from Dark Reading’s team of trusted reporters and experts.

Video coverage from the News Desk will be streamed live on DarkReading.com, InformationWeek.com, NetworkComputing.com and on monitors at the News Desk.

Be part of the excitement, and join Black Hat and Dark Reading as it partners to serve the IT security community live and online!

News Desk Programming @Black Hat

The editors will cover key security trend topics aligned with Black Hat USA:

  • Mobile
  • AppSec
  • Exploit
  • Network
  • Auditing
  • Crypto
  • Malware
  • Hardware
  • SCADA
  • Embedded
  • Forensics
  • Virtualization
  • Reverse Engineering
  • Enterprise
  • Windows
  • Incident Response
  • Policy

The Dark Reading News Desk is exclusively available to Black Hat USA exhibitors. Contact your Black Hat or Dark Reading sales rep today for more information.

The InformationWeek News Desk @Interop ITX

Critical News Coming from Interop will be reported LIVE at The InformationWeek News Desk

The News Desk is where attendees will gather to watch live coverage of Interop ITX from InformationWeek’s team of trusted reporters.

As an exhibitor of Interop ITX, you have the opportunity to schedule a 10-minute interview segment at the News Desk to share your company’s new innovative technology solutions, and how you’re helping to solve IT professionals’ challenges. Video coverage from the News Desk will be streamed live on InformationWeek.com, Interop.com and on monitors throughout the show floor.

Be part of the excitement, and join Interop ITX and InformationWeek as it partners to serve the IT community live and online!

News Desk Programming @Interop ITX

These interviews allow one of your executives to share your company’s innovative technology solutions, and how you’re helping to solve IT professionals’ challenges in the following 5 questions:

  • What need did you see in the market that you wanted this product to address?
  • What is the product you are introducing?
  • What customer pain point does it solve?
  • What is innovative about the product?
  • How is it differentiated from its competitors?

The InformationWeek News Desk is exclusively available to Interop ITX exhibitors. Contact your Interop sales rep today for more information.

Topic Alignment Program (TAP)

Align Your Company With Contextually Relevant Editorial

Our Topic Alignment Program (TAP) provides you with the opportunity to sponsor a subcategory on one of our trusted community sites.

This program puts your product or solution in front of active IT buyers while they peruse the latest news and insights on the topics they care about most. An opportunity to promote your solutions within contextually relevant editorial, TAP is an ideal marketing platform to reach, engage and educate prospects while garnering leads.

Overview – Three Month Program

  • Select the subcategory area that best aligns with your company’s offerings
  • Promote your solutions within contextually relevant editorial as buyers do their information gathering
  • Educate prospects by posting your white papers, case studies, and research papers with options to add your social feed and blogs via an interactive Related Content box
  • Add Partner Perspectives to your TAP and inject your voice into trusted editorial environments

 

How It Works

Virtual Events

Simulate the Impact of a Face-to-Face Event With the Ease and Economy of the Web

For IT decision makers, virtual envi­ron­ments provide access to sub­ject mat­ter experts, peers and technology solutions online, similar to the ben­e­fits of a face-to-face event.

For IT marketers, virtual events are one of the most powerful and cost-effective ways to reach your target audience and fill your new business pipeline.

Our editorially-driven virtual events provide sponsors with the opportunity to align with award-winning content and interact with our communities of engaged tech decision makers. Virtual events should be part of every marketer’s digital marketing mix. This is an ideal platform to showcase thought leadership, share perspective and reinforce relationships with influential IT decision makers. Contact your sales partner today for more information.

Next Virtual Event: February 28, 2017

 

Web Advertising

Powerful Brand Building Opportunity

Showcase your product or service in front of business technology buyers. Reach a variety of IT and tech-savvy business professionals with run-of-network or run-of-site positions. Your ads will also be seen on mobile devices because of our sites’ responsive design.

Contextually Align Your Message for Maximum Exposure

For a more targeted approach, use contextual placements to reach business technology decision makers interested in specific technologies and industries.

Reach Tech-Savvy Business Technology Buyers On-The-Go

Ideal for reaching IT and tech-savvy business professionals on-the-go, our new mobile ads put your business in front of technology buyers as they check their smartphones and tablets throughout the day. Use alone or combine with other advertising media for greatest impact.

Webinars

Educate and Engage Target Audiences While Filling Your Sales Pipeline

One of IT buyers’ most popular formats for learning in-depth information, sponsored webinars are a prime opportunity to share thought leadership and generate leads. Access the largest, most influential community of business technology buyers by aligning your webinar with one of our market leading brands.

Overview

  • One-hour live audio event
  • Event hosting and technical support included
  • Features include: live Q&A, surveys and polling, URL links, social media integration, and screen sharing capability
  • Promotional plan and contextual links across our online network drives visibility with tech decision makers
  • Six week lead reporting; information provided: name, email, address, phone, title, company, company size
  • Add video to any webinar for an incremental cost
  • On-demand for 6 months (no promotion)

We will put our editorial power to work for you. Based on your market and objectives, we have two webinar offerings and a series of add-ons to help enhance the experience.

Custom Webinar

You have control of the content and the speakers. We provide audience development, marketing, production and project management as well as a professional moderator to help with the intro, Q&A and outro.

Editorial Webinar

The content is managed by the editorial team; an abstract will be provided to give a clear idea of the subject matter. Speakers are chosen by the editorial team, however sponsors will have 10-15 minutes to speak during the webinar as well as participate in the Q&A session.