Products By Goal

Not every business has the same marketing goals, which is why UBM has an array of media tools and custom services for marketers to build an integrated program to suit their needs.

Lead Generation

  • IT Trend Reports

    This quarterly InformationWeek report will give readers insight into the latest technology trends and approaches for solving today’s business problems. Align your company and its solutions with our award-winning editorial, and garner leads.

  • Research Reports

    Align your thought leadership with exclusive InformationWeek or Dark Reading research while generating leads. The specified report “underwritten by [sponsor]” is hosted on the report site for six months; content syndication and promotional campaigns can be added to your program for the greatest impact.

  • State of Custom Research

    We work closely with you to craft market research that helps shape the state of the market and key trends, while communicating your company’s point of view and market position.

  • Tech Digests

    Every quarter, Dark Reading produces a web-based Tech Digest with deep, practical analysis focused on a specific security technology topic. Align your company and its solutions with our award-winning editorial, and start garnering leads.

  • Topic Alignment Program (TAP)

    Our Topic Alignment Program (TAP) provides you with the opportunity to sponsor topic-specific content on one of our community sites. Educate prospects by posting your white papers, case studies, and research papers with options to add your social feed and blogs via an interactive Related Content box. An ideal integrated program that combines demand generation with lead generation.

  • Virtual Events

    Virtual Events provide IT professionals access to sub­ject mat­ter experts, peers and technology solutions online, similar to the ben­e­fits of a face-to-face event. Our editorially-driven virtual events provide sponsors with the opportunity to align with award-winning content and interact with our communities.

  • Webinars

    Webinars are a prime opportunity to transform thought leadership into sales-ready leads. Based on your market and objectives, your webinar will be powered by the appropriate brand and editorial team.

Advertising

  • eNewsletters

    Mix and match editorially-branded eNewsletters to promote your display or text ad across a wide variety of industries, technologies, and professions. Put your brand in front of hundreds of thousands of technology professionals looking for business solutions daily, weekly or monthly.

  • InRead Video

    You can now present your brand and message through video. These video advertisements are placed within editorial articles for guaranteed plays; use alone or combine with other advertising media for high-impact branding.

  • List Rentals

    The UBM Hi-Tech Database provides B2B marketers access to millions of professionals in key markets. Customize your direct marketing campaign by market-leading brand and a range of other categories.

  • Web Advertising

    Web advertising offers a powerful brand building opportunity to showcase your message to the largest number of readers for the lowest cost. Choose from a variety of run-of-site or run-of-network positions.

Native Advertising

  • Native Content Distribution

    Native Content Distribution units are assimilated into our IT Media Suite site design. This means your content (white paper, video, or product announcement) looks cohesive with our trusted editorial.

  • Partner Perspectives

    Partner Perspectives offers an opportunity to inject your voice within our trusted, editorial community environments and ignite discussions with tech pros, editors, and contributors through full commenting and social sharing tools. Your content is promoted and integrated across our community site, providing you with significant exposure to tech pros.

  • Sponsored Article

    Publish one article on the site of your choice and gain immediate exposure to an IT audience looking for new ideas and industry expertise.

Event Marketing

  • The Dark Reading News Desk @Black Hat USA

    Our content team will conduct a live, two-minute video interview with one of your company’s executives at the Dark Reading News Desk. The editors will cover key security trend topics aligned with Black Hat USA and stream the interview online and throughout the show floor.

  • The InformationWeek News Desk @Interop ITX

    Our content team will conduct a live, two-minute video interview with one of your company’s executives at the InformationWeek News Desk. The editors will cover key topics aligned with Interop Las Vegas and stream the interview online and throughout the show floor.