Topic Alignment Program (TAP)

Align Your Company With Contextually Relevant Editorial

Our Topic Alignment Program (TAP) provides you with the opportunity to sponsor a subcategory on one of our trusted community sites.

This program puts your product or solution in front of active IT buyers while they peruse the latest news and insights on the topics they care about most. An opportunity to promote your solutions within contextually relevant editorial, TAP is an ideal marketing platform to reach, engage and educate prospects while garnering leads.

Overview – Three Month Program

  • Select the subcategory area that best aligns with your company’s offerings
  • Promote your solutions within contextually relevant editorial as buyers do their information gathering
  • Educate prospects by posting your white papers, case studies, and research papers with options to add your social feed and blogs via an interactive Related Content box
  • Add Partner Perspectives to your TAP and inject your voice into trusted editorial environments


How It Works