Posts tagged "content marketing"
Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails. Read more.
Brands looking to publish thought leadership must invest time and significant effort into crafting sought-after content that will resonate with clients and industry peers alike. So how does one elevate content to that next level? Read more.
Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions. Read more.
Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy. Read more.
Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views. Read more.
With all of the changes and its ubiquitous nature, some critics claim blogging is dying. We disagree, of course. Blogging retains – and continues to expand on – its value. Read more.
This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact. Read more.
Webinars are the next best thing to meeting your prospects in person. Download the pdf to learn six best practices to help you keep your webinar attendees tuned in. Read more.
Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work. Read more.