Posts tagged "content marketing"
Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of. Read more.
The New York Times has dubbed a new term: live journalism. Live journalism is editors moderating panels at conferences, interviewing executives on stage and steering the conversation to provocative and relevant issues. What took them so long to discover this? Read more.
Our understanding of analogies develops in early childhood. They help us build upon what we already know by offering a bridge to the next new idea. For marketers and other storytellers who may feel stuck on a particular piece of content, they are an incredibly useful tool. Read more.
When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth. Read more.
Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails. Read more.
Brands looking to publish thought leadership must invest time and significant effort into crafting sought-after content that will resonate with clients and industry peers alike. So how does one elevate content to that next level? Read more.
Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions. Read more.
Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy. Read more.
Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views. Read more.