Posts tagged "content marketing"
Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, and how you can help avoid the disconnect. Read more.
Producing content can have its challenges at times. Producing newsworthy content for a well-established brand even more so. To create newsworthy content, Marketing and PR have to work side by side to string together singular initiatives into one impactful campaign. What does this process entail? Read more.
From overeager marketing to the need for differentiation, vendors often overstate a product's capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves. Read more.
CIO Jonathan Feldman shares how marketing pros and the technologists who support them are killing IT buyers with irrelevancy and no opt-in. Quit it, or risk the black hole. Read more.
It’s no secret that creating and using long form content is contextual – and the investment should be channel and audience specific. For the right audience, and the right outlet, long form content can return dividends. But what about when it just isn’t the right format for your audience? Read more.
According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content. As with anything, it's important that you do your own testing to figure out which days and time work best for your audience. Read more.
InformationWeek's annual 2015 IT Outlook survey finds that 74% of tech pros see a rising demand for IT inside their companies in the next year; however only 56% expect their companies to increase their budget. Read more.
Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Here are tips to help brands uncover the stories within their business that connect to customers. Read more.
The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more! Read more.
Marketing copy can make or break your campaign. You could have a revolutionary product but if your copy does not do it justice people will overlook it. So how can you spice up your copy and land that sale? Here are some tips to consider for your next campaign. Read more.