Posts tagged "content marketing"
PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices. Read more.
Want to extend your brand and keep customers engaged? Go native. If the content is truly useful and provides helpful information that educates your audience, then your native advertisement can have real legs. Read more.
Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do. Here’s a closer look at a few “don’ts.” Read more.
Don’t waste your audience’s time by missing the communication mark. Instead, take the opportunity to add leads to the top of your funnel and escort others further along in their buying process by making your webinar ROCK. Read more.
Marketers everywhere should rejoice that new, sophisticated designs are coming to PowerPoint. With Designer and Morph, Microsoft PowerPoint users now have expanded and simplified design options to give their presentations a more polished and cinematic effect. Read more.
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.
We work with many vendors to create content that gets read and shared on InformationWeek, Network Computing and Dark Reading. Here are some of the best practices we use to help our partners produce content that works seamlessly within our own editorial. Read more.
I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do... Read more.
When it comes to any kind of communications, your organization’s target audience is the beginning and end of it all. Your Alpha and Omega. However, when’s the last time you thought about who your audience really is? Take the time to revisit how you define your target audiences. This primer can get you started. Read more.