Posts tagged "content marketing"

White Paper Best Practices

Posted by on March 25, 2015

UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared. Read more.

Millennials Redefine Business Tech Buying Decisions

Posted by on

Businesses that want to prep Millennials to make these business decisions should arm them with the data and analytical insight they need to inform their choices. They should also foster a culture of collaboration, which Millennials will crave when it comes time to make important judgment calls. The ability to work with members of their team, employees across the organization, and vendors will be critical when it comes time to make B2B purchases. Read more.

How to Effectively Communicate with Designers

Posted by on February 17, 2015

Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, and how you can help avoid the disconnect. Read more.