Posts tagged "customer experience"
There were more than five tech marketing insights that came up throughout the '5 Keys To B2B Content Marketing Success' webinar. Here are my top Q&As. Read more.
Clorox CIO shares how a strong relationship with the marketing department can put tech professionals in the front seat when it comes to improving consumer experiences. Read more.
Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events. Read more.
Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do. Here’s a closer look at a few “don’ts.” Read more.
Learn what intent data is, and how you can more efficiently and effectively fill your funnel with well qualified leads by reading and taking action on intent data. Read more.
The New York Times has dubbed a new term: live journalism. Live journalism is editors moderating panels at conferences, interviewing executives on stage and steering the conversation to provocative and relevant issues. What took them so long to discover this? Read more.
The success of our social media efforts is the result of steady, hard work from a dedicated team, a clear vision and strategy, no fear of interaction with our audience, quick reactive fingers, and most importantly a good eye and witty sense of humor. Read more.
I attended the event MAGIC in Las Vegas and was blown away by their ability to provide the perfect environment for sponsors, exhibitors, and conference attendees to connect with one another. The experience made me recall my mental tick list of what can sway a prospect’s decision to attend an event, and what an attendee expects to get out of an event. Read more.
Websites are an important extension of a brand. They serve as a "living” communication tool used to convey information, entice action, and showcase products. At UBM, the Game Group has a website dedicated to exhibitor and sponsorship opportunities. I decided it was time to take on the task of upgrading the archaic site 'Join the Game Network.' Read more.