Posts tagged "customer experience"
Not long ago, CIOs were the only C-suite executives with a meaningful understanding of technology. Now, others in the C-suite are becoming increasingly tech-savvy, and this has worked to the benefit of CIOs. The study shows that others in the C-suite -- especially chief financial officers and chief marketing officers -- are more inclined to collaborate with CIOs than ever before. Read more.
No one pays attention anymore. And it's no wonder. According to Google, 81 percent of consumers use multiple devices simultaneously. So, how do you capture people's attention and imagination? Read more.
The customer is still always right, but now the customer is always everywhere as well, using mobile apps and social media to find a better deal, switch brands, and publicly criticize your product. But empowered customers aren't just a sales and marketing problem; they're also an IT problem now... Read more.
How can companies create personal engagement with customers? There's a temptation to adapt traditional analytical marketing techniques like segmentation, that treats customers as "personas," rather than people. To have meaningful interactions, you need to use what I call customer "small data" such as tweets, blog posts, LinkedIn job title updates, questions on Quora and pictures on Pinterest, to name a few examples. Read more.
Whether you are looking for a new job, a new employee, or someone – anyone -- who can help you figure out how big data fits into social networking wrapped around analytics, search is a key function on LinkedIn. The professional social network this week announced changes to its search capabilities targeted at streamlining and relevancy. Read more.
After almost seven years of delivering some of the best and most incisive cybersecurity news and information on the Web, Dark Reading now has a new look to match. We've streamlined the design, improved the navigation, and added a few features that we hope will make our news site more valuable to security professionals. Read more.
Listening and connecting with customers are the keys to social business success, no matter what a company's size or industry. Cisco has been making use of social in these capacities for several years now, and has recently seen some shifts in the landscape. The BrainYard recently spoke with Cisco's senior director of social and digital marketing, who provided some context and advice based on the company's experience and its plans for the future. Read more.
Using social media monitoring tools, companies can (and should) listen for any mentions of their brands, be they customer complaints, cries for help or compliments. Depending on users' privacy settings, organizations can also connect directly with customers, uninvited. And there's the rub: How does your company avoid becoming the equivalent of a dinnertime telemarketing call? Read more.
A recent piece from Modern Media on the essential elements of successful media brands struck me as particularly applicable to tech brands. Read through these three elements and think about whether your technology brands are aspirational, accurate, and manage to tell your prospects why it matters. Read more.
Steve Gleave, VP of marketing for Metaswitch Networks , has recently written Silver Linings, subtitled "Nursery Rhymes for Cloudy Times," in which he offers 20 illustrated (there’s a drawing of a cloud-like telephone receiver on the cover) bedtime stories about the demise of the PBX and rise of IP-based telephony services from carriers. So why did he spend time writing nursery rhymes about PBXs? Read more.