Posts tagged "event marketing"
The 2017 Tech Event Marketing Insights Report studies the behavior of technology professionals around industry events – before, during, and after an event. Read more.
Post-event marketing activities really matter if you want to maximize all the effort your organization has put in to ensure a solid ROI. Read more.
As the new general manager of Interop ITX, I am excited to share what we’re planning for 2017 and hope you will join us. The way IT is built, sold, and consumed is undergoing a fundamental shift, one that is having dramatic effects on the industry and all its stakeholders. These market changes pose challenges […] Read more.
Can you join us? CMWorld is a great fit for members of our UBM technology community for many reasons. It's where you'll learn the tools, tech and advice to help you do your job better. Read more.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.
Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events. Read more.
Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. Read more.
If you’re in a 10x10 booth you have less than seven physical steps as an attendee walks by to catch their attention. This is even more critical if you’re at a large tradeshow and an attendee will only walk by your booth once. Here are 7 marketing tips to stand out. Read more.
A successful presence at a trade show or similar event is not the end of the marketing road. What you do post-event can really make a difference in creating your next customer. Read more.