Posts tagged "event marketing"

6 Reasons Tech Leaders Flock To Interop ITX

Posted by on November 10, 2016

As the new general manager of Interop ITX, I am excited to share what we’re planning for 2017 and hope you will join us. The way IT is built, sold, and consumed is undergoing a fundamental shift, one that is having dramatic effects on the industry and all its stakeholders. These market changes pose challenges […] Read more.

Event Marketing Research: Add POP to Your Strategy

Posted by on March 9, 2016

Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. Read more.

7 Steps to Tradeshow Booth Nirvana

Posted by on March 3, 2016

If you’re in a 10x10 booth you have less than seven physical steps as an attendee walks by to catch their attention. This is even more critical if you’re at a large tradeshow and an attendee will only walk by your booth once. Here are 7 marketing tips to stand out. Read more.

InformationWeek Announces 2016 Elite 100 Finalists

Posted by on February 17, 2016

InformationWeek has released an alphabetized list of its annual InformationWeek Elite 100, a compilation of companies that are the most innovative and imaginative users of business technology. The rankings of the 100 best-in-class organizations will be unveiled during an awards gala at the annual InformationWeek Elite 100 Conference; Read more.