Posts tagged "Lead Generation"

Are You Offering Prospects A Hot Fudge Sundae Without the Chocolate?

Posted by on July 15, 2013 | No comments

Imagine an ice cream parlor that offered a ‘hot fudge sundae,' but the ice cream they served wasn’t smothered in rich dark chocolate. It doesn’t matter how beautifully displayed the dessert is – the bowl gets pushed to the side because it’s less than what had been anticipated. Leads in a nurture program react exactly this way to emails that promise value and don’t deliver on it. Read more.

Slideshow: Building Lead Nurture Programs That Work

Posted by on April 2, 2013 | No comments

50% of leads are qualified but not yet ready to buy. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. CMO Scott Vaughan and Director of Client Marketing Mary Wallace share best practices and tips on building lead nurture programs that work. In this audio presentation, they'll share: Read more.
footer.html footerblack.html