Posts tagged "Lead Generation"
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.
I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do... Read more.
Learn what intent data is, and how you can more efficiently and effectively fill your funnel with well qualified leads by reading and taking action on intent data. Read more.
Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why. Read more.
“Companies are caught in a data fog, and they'll probably stay there for a few years.” I can’t disagree with his insights into how B2B marketers are struggling to analyze their customer data and glean useful information. Read more.
Find out how survey respondents to MarketingSherpa's Lead Generation Benchmark Report responded to the question: What best describes the process your organization uses to plan, execute, and measure the performance of lead generation programs? Read more.
Imagine an ice cream parlor that offered a ‘hot fudge sundae,' but the ice cream they served wasn’t smothered in rich dark chocolate. It doesn’t matter how beautifully displayed the dessert is – the bowl gets pushed to the side because it’s less than what had been anticipated. Leads in a nurture program react exactly this way to emails that promise value and don’t deliver on it. Read more.
Last week, Twitter announced that it is opening up to third-party data, which will allow advertisers to better target users based on online actions, as well as personal information like email addresses. This is great news for marketers! Read more.
Discovery is a vital component to generating visibility for your organization’s messages. Read more to understand the three components of message discovery, and how they all work together to deliver visibility for the messages your organization issues. Read more.
We’re all creating content today, but how do we do it right? Jon Miller, co-founder of Marketo, and Michael Pranikoff, PR Newswire’s director of emerging media, discuss the benefits of content marketing, how to create an effective campaign, and the power of visuals. Read more.