Posts tagged "lead nurture"
“Companies are caught in a data fog, and they'll probably stay there for a few years.” I can’t disagree with his insights into how B2B marketers are struggling to analyze their customer data and glean useful information. Read more.
Find out how survey respondents to MarketingSherpa's Lead Generation Benchmark Report responded to the question: What best describes the process your organization uses to plan, execute, and measure the performance of lead generation programs? Read more.
B2B companies need to build relationships with the 65-70% of website visitors who are not ready to buy, but will eventually purchase a product from them or their competitors. Lead nurturing helps to change these visitors into customers by building a relationship through the exchange of valuable information over a period of time. How big a role does content play in a program's ROI? Find out! Read more.
50% of leads are qualified but not yet ready to buy. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. CMO Scott Vaughan and Director of Client Marketing Mary Wallace share best practices and tips on building lead nurture programs that work. In this audio presentation, they'll share: Read more.