Posts tagged "lead nurture"

Data Fog Blinds Marketers

Posted by on January 16, 2014

“Companies are caught in a data fog, and they'll probably stay there for a few years.” I can’t disagree with his insights into how B2B marketers are struggling to analyze their customer data and glean useful information. Read more.

What Best Describes Your Lead Generation Process?

Posted by on August 29, 2013

Find out how survey respondents to MarketingSherpa's Lead Generation Benchmark Report responded to the question: What best describes the process your organization uses to plan, execute, and measure the performance of lead generation programs? Read more.

Strong Content Is Essential To Successful Lead Nurture Programs

Posted by on June 19, 2013

B2B companies need to build relationships with the 65-70% of website visitors who are not ready to buy, but will eventually purchase a product from them or their competitors. Lead nurturing helps to change these visitors into customers by building a relationship through the exchange of valuable information over a period of time. How big a role does content play in a program's ROI? Find out! Read more.

Slideshow: Building Lead Nurture Programs That Work

Posted by on April 2, 2013

50% of leads are qualified but not yet ready to buy. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. CMO Scott Vaughan and Director of Client Marketing Mary Wallace share best practices and tips on building lead nurture programs that work. In this audio presentation, they'll share: Read more.