Posts tagged "lead nurturing"

Nurture Programs: Best Practices Checklist

Posted by on May 29, 2013

The buying cycle for complex B2B products and services has fundamentally changed. No longer are salespeople involved in the entire sales process from awareness to purchase. In many cases the buying process is conducted mostly online. Businesses are increasingly dependent on their marketing teams to hold conversations with leads via email. As a direct result of this ... Read more.