Posts tagged "linkedin"

Safeguarding Brand Visibility on Social Networks

Posted by on July 7, 2014

The social network companies can make (and have made) significant changes to their platforms, increasing and decreasing visibility for brands seemingly at the drop of a hat. Here are four ways brands can safeguard their online visibility and social network traction. Read more.

Infographic: The State of Multimedia Use in PR

Posted by on August 27, 2013

PR News and PR Newswire surveyed 452 communications professionals about their use of multimedia in press releases and social platforms, as well as their plans for 2014. Here are the findings in a great new infographic- Read more.

Facebook, LinkedIn, Google+, Twitter Can Expect To See Increase In Ad Spend

Posted by on July 25, 2013

In this week’s chart from The Creative Group, we clearly see that advertising and marketing executives believe there will be an increase in social media advertising/marketing investment in the next 12 months. According to The Creative Group’s 2012 national survey, more than 60% of respondents believe there will be an increase in spending with Facebook; while just a little over half believe the same is true for LinkedIn. Read more.

LinkedIn Sponsored Updates: Will Users Hate It?

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LinkedIn introduced Sponsored Updates this week, which will deliver promoted company content into the homepage feed of LinkedIn members beyond those who follow the company. If leveraged properly, a lot of good can come for B2B companies who will now be able to spread thought leadership to specific segments of their industry. But the update does raise some concerns... Read more.

10 Key Facts About LinkedIn Search

Posted by on April 24, 2013

Whether you are looking for a new job, a new employee, or someone – anyone -- who can help you figure out how big data fits into social networking wrapped around analytics, search is a key function on LinkedIn. The professional social network this week announced changes to its search capabilities targeted at streamlining and relevancy. Read more.

LinkedIn’s SlideShare Content Ads: 6 Do’s And Don’ts

Posted by on March 18, 2013

SlideShare Content Ads provide an interesting way for businesses to get their message across to customers and potential customers, but there's a lot of potential for getting a presentation very wrong -- especially in an advertising and marketing context. Here are six ways to engage, rather than enrage, with SlideShare Content Ads. Read more.

Infographic: The 4 C’s of Social Media

Posted by on March 7, 2013

Our newest infographic “The 4 C’s of Social Media,” based off the Social Media @Work research report, illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. Read more.

8 Mistakes With LinkedIn

Posted by on February 26, 2013

If you want to network professionally today, you have to be on LinkedIn. And, just as in face-to-face interactions, there are some specific no-no's when it comes to communication and collaboration on LinkedIn. The BrainYard has put together a slideshow on LinkedIn manners. Read more.

LinkedIn Endorsements: Career Booster or Quid Pro Quo?

Posted by on February 7, 2013

There’s a timely Brainyard discussion taking place on the value of LinkedIn’s recently added endorsements feature. The broad consensus of the blog writer and commenters is that endorsements aren’t particularly helpful or meaningful. It’s hard to escape LinkedIn’s efforts to push the new endorsements feature. But that’s precisely the problem: the process requires nothing more […] Read more.