Posts tagged "marketing services"

Announcing Create – A New Marketing Services Arm of UBM Tech

Posted by on October 24, 2013

Today UBM Tech launches Create, a new marketing services business optimized to leverage its leading channels of paid, earned, and owned media in order to provide a complete integrated marketing experience. The name embodies the innovative marketing ideas, concepts and solutions the new organization conceives and delivers to clients. Create will operate as a boutique services arm of UBM Tech, offering a suite of services developed explicitly for today’s technology marketer. Read more.

B-to-B Media Companies Get Serious About Marketing Services

Posted by on June 5, 2013

Business media organizations have been offering varying flavors of marketing services for their customers for years. In the last few years, however, there has been a lot of refining of what to offer, how to deliver those offers and programs, and how to measure and optimize to deliver the greatest customer ROI. Marie Griffin of […] Read more.

UBM TechWeb’s InformationWeek Introduces Video Tech Theaters

Posted by on May 1, 2012

New Content Marketing Solution Delivers Video Production, Hosting and Syndication InformationWeek announced the launch of Tech Theaters, a full-service video marketing program that delivers content development and high-quality video production as well as video hosting and syndication. A new content marketing solution, Tech Theaters enable technology vendors to educate and engage business and technology professionals through scripted instructional video and powerful visual graphics. Read more.

UBM TechWeb’s InformationWeek Introduces Three New Marketing Services

Posted by on April 19, 2012

We've just announced three new marketing services products centered around educational programming, Internet awareness, and live streaming video. The new products – InformationWeek University, InformationWeek’s Internet Influence Program, and UBM TechWeb’s Live Video Broadcasts – are all guaranteed to enhance engagement around a technology’s brand, product, or service via three different mediums. Read more.

UBM TechWeb’s InformationWeek Launches Community Activation Platform (CAP)

Posted by on October 19, 2011

Community-Based Program Ignites Conversations Among Tech Pros and Offers Cost-Effective Engagement Program  for Tech Marketers San Francisco, CA, October 19, 2011 – UBM TechWeb’s InformationWeek announced Community Activation Platform (CAP), a cost-effective program enabling tech marketers to drive deeper engagement with business and technology professionals by generating meaningful conversations, customer leads, asset downloads, and market […] Read more.

Marketing as a Service Takes Off

Posted by on August 2, 2011

A New Model For B2B Marketing  Business marketing is changing rapidly becoming more complex and sophisticated, creating both chaos and opportunity. In this white paper,  UBM TechWeb CEO Tony Uphoff and CMO Scott Vaughan examine technology as the driving force behind this complexity and look to the example of Software as a Service to tame […] Read more.