Posts tagged "SEO"
SEO and discoverability are both important, but not the same. One’s a tactic, the other an adjective that describes a content promotion goal. Learn more about the differences and how to make your content marketing more discoverable. Read more.
PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices. Read more.
This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact. Read more.
According to the Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web. Read more.
How does one determine whether or not a piece of content is low quality? Understanding how to build/create quality content is a mandate for all communicators creating digital content. Google offered insights into how, when building the Panda algorithm, they determined whether or not content was quality. Read more.
How can you get better results with your press releases? The data is in, and the answer is clear. Visual illustration of your message is a key driver of success. Read more.
I know I’m not the only one who ignores Google+ as a marketing tool. Despite the fact that I’ve seen more tech event registrations come from Google+ than LinkedIn, and know that promoting content on the platform can raise search rankings, I haven’t even attempted to use it in a professional context. That marketing skepticism may change as Google recently made analytics data available for Google+ pages. Read more.
Google recently changed their search engine results pages in an attempt to further optimize for mobile devices. This is an important change that emphasizes the need to properly optimize for placement of search terms (keywords) as well as for length. Read more.
The companies that control our attention do so without any transparency. We build our understanding of ourselves and the world around us through the stories we tell, and if algorithms only reinforce certain types of stories, it reduces our understanding of ourselves and our communities. Read more.