Posts tagged "social marketing"

Social Marketing Embraces The New Customer Relationship

Posted by on November 9, 2012

Social media sites are a mixed blessing. On one hand, you can listen to your potential customers as they tell you and others on their networks what they like and don't like, what they're doing, what they want and what they need. That outpouring can give you tremendous insight into who would be receptive to learning about you and how you might help them. On the other hand, social media have buried you in communications and connections. Read more.

Facebook’s Advertising Problem

Posted by on May 30, 2012

GM says Facebook ads don't work. While search was made for advertising, social will be harder for marketers. It may never be clear how much General Motors' public disparagement of Facebook advertising helped cool investor enthusiasm for the social network. But even if Facebook's IPO woes owe more to problems with stock trading software and skepticism among financial industry insiders than to GM's claim that Facebook advertising doesn't work, the automaker's dissatisfaction with Facebook ads bears further consideration. Read more.

March Madness Has Lessons For Social Marketing

Posted by on March 21, 2012

Sports teams, fans, and sports marketing pros have many lessons for social marketing. Just ask legendary sports broadcaster Butch Stearns. Here’s a scenario that would appeal to any social network-aware chief marketing officer: intensely loyal fans, physical venues intermixed with digital and broadcast platforms, and employees and customers ready to tweet and post every detail about the company’s activities. Read more.