Integration of complementary businesses will provide the most robust and well-resourced content marketing events and products in the industry
NEW YORK, June 1, 2016 /PRNewswire/ -- UBM plc (LSE: UBM-LN), the world's leading business-to-business events organizer and marketing services organization, today announced that it has acquired the Content Marketing Institute ("CMI"). This acquisition further consolidates UBM's position as the leading events organizer in the US and provides an entry point to the vibrant and fast-growing content marketing vertical.
CMI produces the leading annual events in the content marketing sector, namely Content Marketing World and the Intelligent Content Conference, as well as the media channels and marketing services which support and inform the community.
Driven first by content creation and second by the technologies that allow marketers to successfully distribute, automate, track, analyze and measure, content marketing is one of the fastest growth segments of the marketing industry. By building a combined technology and marketing event portfolio, UBM and CMI will serve the market in the best way possible - covering all corners of the business - for customers, readers, attendees and exhibitors.
"The CMI business is complementary to UBM's existing technology business and we see excellent opportunities to help CMI grow to its full potential, to cross promote to technology marketing professionals and to provide additional insight as the relationship between marketing and technology evolves," said Scott Schulman, CEO, UBM Americas.
Added Marco Pardi, Managing Director, Technology Group, UBM Americas: "The CMI team has an incredible knowledge of the industry and is very high-touch with their customers. Their passion for content marketing is contagious, and we are looking forward to welcoming the respected CMI team into our UBM family."
Joe Pulizzi, Founder & CEO of CMI, commented: "UBM Americas is the perfect home for Content Marketing Institute and Content Marketing World. We are ready to expand and grow to continue our mission of education, training and serving the content marketing community."