The US federal government spends more than $80 billion annually on IT and related services – a nice chunk of change for tech marketers to pursue. Understanding government IT leaders’ priorities is key in understanding how to best attract and engage with top public sector decision makers.
The list of priorities remains far more complex than what’s emanating from Pennsylvania Avenue, according to InformationWeek’s new 2014 Federal Government IT Priorities Survey.
- The White House budgeted $82 billion for federal IT in FY14, a 2.1% increase from 2013, but dollars are still tight: 39% cite a lack of funds as their #1 barrier
- Topping the list of federal IT priorities as agencies head into fiscal year 2014 (starting in October) are cybersecurity, disaster recovery planning, data records management, virtualization and data center consolidation
- 59% of respondents said they expect to implement a number of cloud products and services in the next 12 months
Get the full scoop on what IT government decision makers will be focused on (and worried about) in 2014 – download the full research report today.