As 2014 comes to an end, our minds are naturally turning toward what is in store for the coming year. Fortunately, for those of us finalizing our strategic communications plans, we have inspiration in the form of predictions and trends to watch, sourced from PR and marketing thought leaders at a recent roundtable. Among the predictions are greater transparency between companies and their consumers, PR and marketing working closer together, and vast improvements to PR measurement practices. The deck below should provide some food for thought as you execute your 2015 plans.
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