Have you ever indulged in the Facebook game "25 Things You Don't Know About Me"? If not, I'd recommend giving it a try one rainy day. It's a fun waste of time.
Kara Trivunovic, senior director of strategic services for StrongMail Systems, decided to try it out replacing "email" for "me". She had some good points I think I might post on my wall. Hopefully, they'll remind me what to do/not do the next time I'm constructing an email campaign.
Check out her top 10:
- Strategy and deliverability are not separate parts of the business; they very much impact one another.
- Your recipients don't innately know that [email protected] doesn't accept responses.
- And even if they did, they don't care. Email is a two-way communication vehicle.
- You should encourage recipients to respond to your email; some of the most honest insight can be gained here.
- Yes, that means you should actually have someone monitor that box.
- Best time of day to send email is like the chupacabra: it doesn't really exist, but people keep looking for it.
- If you weren't certain, blast is the dirtiest email word a marketer can utter.
- And yes, you lose credibility points the minute it passes your lips.
- Email and direct mail are not that different in methodology and approach - just time to market.
- You can and should attribute revenue or value to your email efforts.
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