Reach Your Target Customers On The Websites They Trust
Informa Tech allows advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios. Engage with our extensive audience and drive results.
Ad Targeting
Reach Targeted Business Technology Decision Makers
Behavioral Ad Targeting is a powerful brand-building opportunity to showcase your message in front of our network of tech decision makers and beyond. Your ad series follows a targeted group of site visitors based on users’ specific interests and behaviors.
By customizing the user’s experience, from their recent visit and search history information, you will be able to increase the relevancy of your campaigns and ultimately improve marketing ROI.
Banner Ads
Powerful Branding Opportunity That Casts A Wide Net
Showcase your product or service in front of technology buyers with run-of-network or run-of-site positions.
Our mobile ads put your business in front of technology buyers as they check their phones and tablets throughout the day. Use alone or combine with other advertising media for greatest impact.
eNewsletters
Your Message Delivered Straight to Target Audiences
When you advertise in one of our editorial eNewsletters with a display ad, you put your brand in front of thousands of technology decision makers who rely on our editorial team to keep them up to date on market trends and technology news.
Our diverse portfolio of eNewsletters cover a variety of industries, technologies, and professions that allows you to tailor your campaign and target your message. Campaign tracking reports are also available as a part of your package to ensure your call to action is engaging our audience.
InRead Video
High-Impact Video Embedded In Editorial Articles
InRead Video is a video ad placed in the middle of an editorial article. The video plays once it is visible on the user’s screen, pauses if the user cannot see it, and resumes when it comes into view again. Audio starts on the rollover of the user’s mouse.
Placing your short video deep within editorial - between two paragraphs and below the fold - ensures more focused, attentive viewer engagement.
Audience Extension
Stay In Front of Your Most Valuable Prospects With Audience-Based Targeting
Audience Extension campaigns target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, ONLY to those that fit your targeted profile.
Audience Extension ensures your ads are viewed on the trusted sites your targets frequently visit; no wasting valuable marketing dollars on sites your prospects might not be visiting.
