Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them? With the thousands of possible ad targeting parameters, it’s hard to know where to start.
WordStream has compiled all the details in an epic infographic to help walk you through all of the demographics, behaviors, retargeting options and more that are at your disposal as a Facebook advertiser.
Key tips include:
- Reach people who have a specific kind of connection to your page, app or event. This narrows the audience to include only people with that specific connection who also meet the targeting categories you select.
- Reach specific audiences by looking at their interests, activities, the pages they liked and closely related topics. Combine interests to expand your ad reach
- Reach people based on purchase behaviors or intent, device usage and more
Use it as a checklist when planning your Facebook ad strategy; hopefully, it should make the process smoother and inspire your 2017 advertising campaigns.