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The Best Days & Times to Post Email, Blogs & Social Media

According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content.

best-LG-times-to-post-trackmaven-290115

Email: The most popular day for sending emails is Thursday, and the most popular time is between 11 AM and 12 PM; the most effective day is Thursday, and the most effective time is between 2 PM and 5 PM.

Facebook: The most popular day for posting to Facebook is Thursday, and the most popular time is between 12 PM and 1 PM; the most effective day is Sunday, and the most effective time is between 12 AM and 1 PM.

Twitter: The most popular day for tweeting is Thursday, and the most popular time is between 12 PM and 1 PM; the most effective day is Sunday, and the most effective time is between 10 PM and 11 PM.

Blogs: The most popular days for posting to blogs are Tuesday and Wednesday, and the most popular time is between 11 AM and 12 PM; the most effective day is Saturday, and the most effective time is between 12 AM and 1 PM.

Eloqua posted research about email best practices that goes against these results, which makes it difficult to discern which source is 'right.' As with anything, it's important that you do your own testing to figure out which days and time work best for your audience. At UBM Tech, most of our emails go out on Tuesday and Thursday between 9-11 EST, but we may want to test deploying them at a later time in the afternoon.

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Source: MarketingProfs 

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Email Marketing, chart of the week, content marketing, social media, content marketing, content marketing, marketing research, social media, social media, Tech Marketing Smarts Blog