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The Best Monitoring and Measurement Tips of 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series.

Although PR and content marketing used to be focused solely on the message, today’s communications professionals must be as adept at deciphering data, as they are at storytelling.

We’re all tasked with doing more with less, and analytics are the key to making intelligent decisions efficiently. Knowing how to monitor trends and measure our efforts enables us to not just optimize, but also prove the value of our work.

Keep reading this round-up of our top content about monitoring and measurement to learn how analytics can help you develop a smarter 2016 communications strategy.

6 Keys to Effective Social Media Monitoring

Social media has opened up so many doors for brands. However, with so much information out there, the challenge is finding what’s actually relevant to us.

Continuous social media monitoring is the solution. But where does one begin? This blog post walks through the basics: the Who, What, When, Where, Why and How of social media monitoring.

The Value of Twitter Data in Gathering Industry Intelligence

Of course, to take full advantage of monitoring’s benefits, you need to look beyond the basics. Monitoring brand mentions is a start, but social media data holds much more value.

For instance, Twitter data is used by medical researchers to track the spread of diseases, by the U.S. Geological Survey to track earthquakes, by the financial industry to monitor market moving trends, and by journalists to access eyewitness reports during breaking stories.

Check out 10 different ways social media monitoring can help you gather industry intelligence and understand trends with this list of must-monitor topics.

Broadcast Media’s Revival in a Digital Media World

Social isn’t the only type of media you should be monitoring. Many traditional media platforms are instrumental in shaping public perception.

The audience for broadcast media, in particular, continues to grow and offer brands opportunities they won’t find elsewhere.

This article explores why organizations must include broadcast journalists in their communications strategy and how to keep up on the topics being discussed across the airwaves.

At What Cost? Justifying a Media Monitoring Service

The biggest monitoring mistake a brand can make is not having the right tools in place to serve their PR and marketing needs.

Are you truly capturing everything, across the web, social, print, television and radio?

This guide outlines how to select a monitoring service that will provide you intel on which journalists and influencers to target, emerging trends to leverage, and potential story ideas to pitch.

3 Tips for Trouble-free Monitoring

It can be tempting to get caught up in cranking out content. If you don’t step back and regularly take a look at how you’re doing, you may wake up one day and realize you just wasted a lot of time on content that’s failed to connect.

When monitoring and measuring your brand’s communications, stay focused by staying clear of these three danger zones.

How to Use Reporting to Drive Your International PR Strategy

When telling your brand’s story across different geographies and languages, it’s essential to know whom you’re reaching and why you want to reach them.

Although distributing a press release to international audiences can broadcast your message farther than ever before, the challenge lies in gauging the success of your efforts.

Here are five tips on how to use press release analytics to pin down your global communications strategy.

Content We Love: Netflix Press Release Hooks Audience with Analytics

Your content shouldn’t be what you think your audience is looking for, it should be your best effort to deliver exactly what they crave.

Understanding how they choose (or don’t choose) to interact with your brand provides valuable feedback that can help you better communicate with them in the future.

As Netflix shows in this ‘Content We Love’ post about binge-watching data, analytics are an important step in creating not just must-see TV, but also must-see content.

Why Metrics are Key to Getting a Seat at the Revenue Table [SlideShare]

In addition to providing invaluable intel, monitoring your PR and marketing metrics will help you demonstrate how your efforts drive traffic, leads, conversions, and revenue.

This SlideShare from our recent webinar on metrics’ role in getting a seat at the revenue table details how to connect your content to outcomes and prove ROI.


Originally posted on Beyond PR on 12/08/2015. 

content marketing, digital marketing, marketing best practices, PR, SEO, social media, content marketing, Search Marketing, social media, Tech Marketing Smarts Blog