Market research is a staple of the global technology community, thanks to its ability to illuminate trends, provide insights into the forces at work, and help companies make better business decisions. Original research helps you understand your customers’ business challenges, purchase plans, and perceived barriers to adoption. It also gives you credible statistics and insights to inform your content marketing strategy — and to use in content pieces. Two components are vital to research success:
1. Access to the audience that matters
2. Effective analysis and presentation of survey results that connects the dots and reveals the findings’ implications for the industry at large
Download the pdf to learn how to get started, and make sense of your results!