If seeing is believing, then video is an obvious must-have for any content marketing strategy. Videos give a voice to your executives, reinforce the humanity behind your brand, and bring your solutions to life in a way that words on a page (or screen) can’t quite match.
That’s why 76% of those surveyed by the Content Marketing Institute and Marketing Profs use video as part of their content marketing strategy. In fact, B2B marketers consider video the third most effective of the many tactics they use.
But with everyone from the teen around the corner to the marketer in the next building flooding the Internet with videos, you’ve got to make your screen time count. Download the pdf to learn four best practices we use to help clients get it right!