Using The Trifecta Of Content, Media and Events to Build A Winning Tech Brand
At UBM, we hear a lot about how important lead generation is to our clients - but what about your brand? How much time, energy and resources should you spend on defining your brand? How do you build out a successful brand awareness campaign? We partnered with MarketingProfs to dig in to these questions and developed an eBook of best practices specific to the brand awareness challenges of tech marketers.
Because let’s face it: some tech marketers tend to be a bit short-sighted about how to help their company attract new customers so that they can generate more revenue and grow. In the tech industry in particular, marketers often wind up allocating a disproportionate amount of their budgets to lead generation, while overlooking the importance of branding.
Is your tech brand set up for success?
Your brand is one of your company’s most valuable assets. In fact, 60% of B2B buyers say that they’re more likely to purchase from a brand that they know and feel a connection with, even if it costs more.
To succeed at B2B tech marketing, you’ve got to work on building your brand and that takes an integrated approach that’s built around the marketing trifecta: content, media, and events.
- Decode and define your tech brand
- Get noticed through content
- Distribute content through media
- Use content to support your events
Your brand is truly one of your company’s most valuable assets. To not only differentiate yourself from other tech companies, but also win more business, you need to invest time and effort into defining your brand, and then building and promoting it. By bringing together the marketing trifecta of content, media, and events, you’ll find that you’re well on your way down the path to creating a great brand.
Make no mistake: building an effective brand isn’t easy and won’t happen overnight. But if you follow the advice outlined in this ebook, you’ll find that over time you’ll be able to cultivate a strong brand that your prospects and customers love and respond to.
This eBook was written in partnership with MarketingProfs. MarketingProfs fuels your inner marketing genius by giving you how-to marketing information and training courses taught by the smartest people around. More than 600,000 marketers worldwide trust MarketingProfs as their top business resource.