Create Your Next Customer is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Big & Small Marketing Ideas That Work

Last week, I had the pleasure of spending time with 20 very sharp tech marketing executives in a ½-day working session in Silicon Valley. The agenda was simple: discuss marketing best practices, what’s working, and share ideas. While there was much Marketing Therapy and intervention, it was an awesome reminder how many smart ideas are at work – even in a whacky economy.

So, here are a few examples from the collective brain trust that will hopefully stimulate a root of an idea for Q2 and beyond. Thanks for the marketing execs that participated and contributed.

Mobile & Demand Gen Collide for results: Sybase, a leader in mobile applications, has deployed one of the most interesting and effective applications of online user engagement and mobile delivery.

Applications-based media: NetSuite must sell and market to many different decision makers, so they created an interactive demo customized for each decision maker’s perspective. This is very clever and easy to use, especially when you have many different “players” that influence the purchase of your solution.

Widgets/Gadgets: The Trend Micro team has created a Threat Assessment widget that tracks and monitors security threats and attacks. Security and IT pros can easily add this widget to iGoogle or equivalent pages to track security threats.

Branded Premium Content alignment for thought leadership and demand gen: Symantec effectively underwrites and sponsors high-value branded content to drive leads via InformationWeek Analytics research reports –

High-Touch Executive Relationship building for key account penetration: Wipro, a very progressive business service provider, is organizing very high-touch, c-level sessions around the country.

Vendor Community: The team at Brocade is transforming their marketing programs into innovative ways to stay connected to their best customers, prospects and partners. Just as cool and impactful is the way they communicate to members.

Next up: we are going to organize another session in the Fall timeframe. If you are interested in participating, drop me a line at [email protected]. And share your ideas and the marketing therapy!