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Case Study: The Value of Print

Larry Stein, Senior Marketing Director for KACE, recently answered some questions for us on the role of print advertising in KACE’s overall marketing strategy.

Kace Case StudyQ:  What do you see is the role of a print magazine when it comes to reaching IT decision-makers?

A:  Our experience is that print is read by more senior levels in IT. As our prospects prepare to purchase, they eventually will need senior management approval. Therefore print advertising plays a small but important role in our sales process –and one where we may not be directly engaged .

Download PDF:  Case Study: The Value of Print Advertising