PwC chief technologist Chris Curran discusses how to turn infighting between IT and marketing into a productive partnership.
"In the end, once you peel back the rhetoric, and you look at what the work is, I don't think marketing wants to do all the IT work, and I don't think IT wants to do all the marketing work," he says. "It's about figuring out, 'Can we add the two together and make something more productive?'"
Visit InformationWeek to watch the video for Curran's take on the IT-marketing dynamic, recorded at the recent InformationWeek IT Leadership Summit at Interop New York.
Originally posted on InformationWeek by Rob Preston on October 29, 2014.