Steve Daheb is Chief Marketing Officer and Senior Vice President at Blue Coat. Steve joined Blue Coat in 2010, bringing to the company in-depth expertise in building markets, increasing brand awareness and aligning marketing initiatives with sales goals. In his role, he is responsible for unified global marketing and communications. In 2010, the CMO Institute named Steve as one of the Top Ten Chief Marketing Officers of 2009. CreateYourNextCustomer.com sat down with Steve to get his approach to integrated marketing, insights into how the company is competing with the "big dogs" and why the voice of the customer is part of the company's DNA. View the three-part video interview which include several examples of successful marketing programs at work.
Episode 1 of 3: CMO and SVP of Blue Coat On Authentic vs. Corporate Messaging and the Power of Video
CMO and SVP Steve Daheb of Blue Coat talks to UBM TechWeb CMO Scott Vaughan on integrated marketing with authentic messaging, marketing segmentation and the power of video.
Episode 2 of 3: CMO and SVP of Blue Coat On Competing With The Big Dogs
CMO and SVP Steve Daheb of Blue Coat on going from a public to private company and how a mid-size company can successfully competes with the big dogs.
Episode 3 of 3: CMO and SVP of Blue Coat On The Voice Of The Customer
CMO and SVP Steve Daheb of Blue Coat talks to UBM TechWeb CMO Scott Vaughan about why the voice of the customer is part of the company's DNA.