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Technology Marketing Insights, Best Practices And Solutions

We offer technology industry research, marketing guides, and the latest best practices to help B2B marketers and media planners navigate the tech marketing landscape. With our strategies and insights, we'll help you create your next customer. 

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Our Resources

5 Reasons to Say YES to Bidding on Branded Search Terms
From increasing click rates to boxing out your competitors, these are just five reasons to embrace bidding on your branded search terms.

Highlights from Dark Reading's 2018 Strategic Security Survey
Dark Reading surveyed cybersecurity professionals to gain an insightful look at multi-year cybersecurity trends.

From A to B: Sure-Fire Ways to Increase Email Engagement
Best practices for incorporating A/B testing into your email marketing strategy.

2018 Content Marketing Awards Top Winners Announced Live at #CMWorld
The Project of the Year, Agency of the Year (for both large and small agencies), and Content Marketer of the Year winners were announced at #CMWorld.

Snapchat As A B2B Marketing Tool
Testing this social media outlet as a new strategy to implement awareness growth for a technology event.

XRDC 2018 AR/VR Innovation Report
Annual report findings include rising trend in self-funding, growing confidence toward profitability and long-term industry sustainability.

Interop State of AI Report 2018
Artificial intelligence is hailed as the next major technology disruptor, providing enterprises with new capabilities. But how much is hype?

GDC State of Game Industry 2018
We polled nearly 4,000 game developers to shed light on the game and VR/AR industries

Interop State of Cloud 2018
Coud computing adoption and optimization strategies at North American organizations

Black Hat Where Cybersecurity Stands
Critical industry intel directly from 300+ top information security pros

2018 Tech Content Marketing - CMI Research Highlights
The Technology Content Marketing 2018: Benchmarks, Budgets & Trends report looks at how tech marketers have changed their content marketing practices.

New Research Helps Exhibitors See into the Minds of IT Pros
Gain critical insights needed to engage IT pros, plus takeaways exhibitors must know about the prospective customers they talk to at trade shows.

Research: How To Capture IT Buyers’ Attention Year-Round
The Tech Event Marketing Insights Report studies the behavior of technology professionals around industry events – before, during, and after an event.

What Do Tech Buyers Really Want? [Infographic]
Learn how technology vendors can get on the short list through content and events by checking out this research-based infographic.

Tech Pros Find Vendor Content More Credible After Seeing The Company Exhibit At A Conference
Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle.