Annual List Highlights Best BtoB Advertising Vehicles
UBM Technology, serving professional communities across the global information technology sector, announced three of its flagship brands, CRN, EE Times and InformationWeek, were recognized in BtoB’s Media Power 50 – an annual listing of the most powerful and targeted business-to-business advertising media venues in the “BtoB: Tech” category.
The Media Power 50 is chosen by BtoB editors and reporters who evaluated data such as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b-to-b advertising venues. Other media outlets named to this year’s Media Power 50 include The Wall Street Journal, Google, and CNN. The list was published on May 14, 2012 by BtoB, which is published by Crain Communications Inc.
The news comes on the heels of UBM plc announcing the formation of UBM Technology, a new division that unites three previously separate, successful businesses (UBM TechWeb, UBM Electronics and UBM Channel) into a strategic operating division. UBM Technology now represents a formidable portfolio of multimedia brands, products, services, and communities that span the technology market from the professionals who design, develop, and commercialize technology to the professionals who sell and integrate the technology for business to the professionals who buy and optimize technology in business. With EE Times, CRN, and InformationWeek each serving these distinct markets respectively, BtoB’s recognition of the brands underlines UBM Technology’s mission to serve the entire community of technology professionals.
“We are pleased that BtoB recognized three of our flagship brands as the most powerful vehicles for technology marketers to attract, reach and engage with professional decision makers,” said Paul Miller, UBM Technology’s CEO. “With the formation of UBM Technology, we now cover the entire technology spectrum, from the creators of technology through to the IT channel influencers and on to the power buyers of technology in the IT space. With each leading brand named to the Media Power 50, it validates our commitment to professional technology communities and marketers, and affirms that our strategy, investment, and execution continue to work for our customers, clients, and employees.”