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Demand Generation in Vertical Markets

Adobe's goal was to reach technology decision makers in government agencies.  By partnering with InformationWeek Government, Adobe was able to provide high value, third party content and drive demand generation.

By being the sole sponsor of the first InformationWeek Government digital issue, Adobe created editorial alignment and lead generation within a highly targeted government sector.

The 30 plus page digital edition from InformationWeek Government focused on open government and government 2.0 which engaged government technology buyers and generated over 800 highly targeted government leads.

This was a highly successful demand generation campaign that brought value to both client and their target audience.