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Digital Marketing Outlook

The Society of Digital Agencies (SoDA) recently released its 2010 Digital Outlook study of a thousand execs from major brands, agencies, and other digital practitioners.  As one would expect, the study reveals that the future of digital marketing is looking good.  After all, in 2009, even as the global economy slumped, digital marketing continued to take off. 

Social networks like Facebook, LinkedIn, Twitter all prospered and grew exponentially, engaging hundreds of millions users daily.  In the US alone, YouTube reached more than 100 million viewers.  And, 140,000 iPhone apps (give or take a few) were available for the iPhone, and boasted just over three billion downloads.  Bad economy be darned.  Imagine what a good, or even just a decent economy, could bring to the digital market.

Interesting findings from SoDA's study include:

  • 81% of brand executives expect an increase in digital projects in 2010
  • 50% will be moving dollars from traditional to digital marketing budgets
  • Top 3 places where respondents’ digital marketing budgets will go:
    1. Digital infrastructure
    2. Digital advertising
    3. Social networks
  • When it comes to online advertising metrics, 81% of respondents deem ‘time on site’ most/more important, and 76% deem ‘unique page views’ most/more important.  CTRs came in third at 69%.

It’ll be interesting to see what 2010 brings us … we’ll be sure to revisit this in the coming months.  In fact, we plan on launching our own research on this very topic specific to the b-to-b tech media space.  We hope you’ll participate in the study when the time comes – if you want to be added to the list to participate or see the results of the survey, send me an e-mail.  In the meantime, if you can download the full 2010 Digital Outlook report at Society of Digital Agencies (SoDA).