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Drive Face to Face Conversations with Targeted Audience

Symantec wanted to engage IT decision makers with specific purchasing responsibility in their primary target markets to deliver their message and elicit feedback.

Working with InformationWeek to create open forum event format, Symantec jointly hosted executive roundtables featuring a moderated executive-level discussion among participants, existing Symantec clients and InformationWeek editors.

This event series engaged over 100 senior-IT executives from coast-to-coast with open discussions on the challenges of storage.  The content made the case for getting better use out of the current storage capacities and aligned Symantec’s solutions with the InformationWeek perspective.