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Engaging a Global Developer Audience

Intel worked with Dr. Dobb's to develop a plan to engage the global development community utilizing high value content.  By aligning with trusted Dr. Dobb’s content and editorial voices to create a unique, easy to access environment Intel is building demand for their technology solutions.

This unique "Go Parallel" site utilizes “challenges” to capitalize on the open source development mindset of the development community.

With Intel expert's blogging on the site along site Dr Dobb's editorial experts and content, it has connected Intel developers with the broader developer community.  This unique mix of resources and being immersed in the Dr Dobb's editorial site has increased Intel’s credibility in this marketplace.

View the site at http://www.drdobbs.com/go-parallel